Where’s Waldo?
Go back to your student days and try to remember your best textbooks… They always started out with the basics, then went deeper and deeper. Each chapter led you stepwise through a concept, using examples, painting a picture then rounding off with some exercises before moving on to the next chapter. They were not half [...]
The Shortest Distance
Forrester Research has been heating up the marketplace lately with a string of interesting reports and forecasts that impact CRM and the front office generally. One that I saw, “Capitalizing on Live Video Chat” by Diane Clarkson, August 23, 2011 talks about the bright future of using video rather than text (obviously) chat in sales, [...]
Research Summary: Demystifying Enterprise Gamification For Business
Purpose and Intent Much hype surrounds the topic of gamification. Often seen as a technique to add engagement to existing tasks, projects, marketing campaigns, and initiatives, the term gamification unfortunately lacks the seriousness it deserves. This report seeks to change the point of view and demonstrate where gamification plays a role in the enterprise. More [...]
