Marketo buys Crowd Factory? You read it here first …
As predicted here last November, Marketo today announced it has acquired social campaign management platform Crowd Factory. After interviewing Marketo CEO Phil Fernandez about the company’s funding round last year, I headlined my post Marketo looks to buy into social, and here are the opening and closing sentences: “Marketing automation vendor Marketo has earmarked some [...]
Mobility’s Future Seen in Instagram Acquisition
CRM vendors that have wondered about the necessity of porting their applications to the small screen (i.e. mobile) should take note of last week’s acquisition of Instagram by Facebook. Instagram is the tip of a big iceberg and is perhaps a signal of yet another disruption in a disruption prone industry. It represents a big [...]
Quark Summary: Does SAP HANA Change Your Database Strategy for SAP Apps?
Forward And Commentary SAP’s made big claims about HANA and its capabilities today and into the future. This Quark goes into the details and Constellation’s point of view. A. Executive Summary Both HANA as an architecture and database alternative indicate SAP’s future direction and next-generation approach. Consequently, numerous clients and SAP customers have inquired on [...]
