Guest Post: Integrating Social Networks Across the Enterprise
I’m happy to announce that I have added a new analyst to my SBS team at IDC. Vanessa Thompson (@vanessathomps) joins us from our IDC Apac region where she was a market analyst covering software in Australia. She will manage…
Should companies drive their traffic to Facebook?
Last week, Constellation Research founder Ray Wang was quoted making an important — and rather provocative — statement about the default stance of external social business. It’s one that goes to the very heart of how we should best organize our businesses to engage with the social world. Specifically he said: It’s … dumb to [...]
