Ethnography & The Customer: Building a Compelling Brand
This post is dedicated to Molly Miller, my soon to be former VP of Customer Discovery & Innovation, whose passion for uncovering the needs of customers and developing innovations that meet those needs is unmatched. For those of you that don’t know what ethnography is, its the act of immersing yourself in the customer’s context [...]
A Guide to Influence(rs): Chapter 2
I’m presuming that you’ve read Chapter 1 a.k.a. the first post on this. If not, here’s the link. Go do that now. If you’re reading this in the book form, I know you’ve read it because this says Chapter 2 and who reads Chater 2 before C…
Now It’s E2 Social and E2 Innovate
The Enterprise 2.0 brand got a good and strategic retrofit this week in Boston when the show’s guiding light Paige Finkelman announced some changes. As you might know, the show has been a twice-annual affair with events in Boston and Santa Clara spaced roughly six months apart. The new arrangement keeps the two shows but [...]
Software Smack Talk Playbook
(Satire) I was speaking with my buds at the amazing tech PR firm, Blithering Media. The subject of trash talk came up. We hear it all the time. I mean what’s a press conference or analyst briefing without a couple of really polished digs? I suspect some firms outsource the creation of these pearls to [...]
The Yammer about Yammer Hides A Bigger Gap: Where is Microsoft’s HRMS Play?
As the rumors became reality about Microsoft’s acquisition of Yammer, and what that means for Microsoft Dynamics and its social computing strategy, I must confess a bit of bewilderment. While social is hot, and cool, and trendy (can you guess ……
Prepping For A Week In Silicon Valley
San Francisco Bay Area — #EnSW Heaven
I try to spend a week every year in Silicon Valley, meeting with vendors, catching up with colleagues, soaking up the atmosphere and drinking the very special water. On this year’s agenda are Cornerstone OnDemand (with a huge thanks for coming to the Valley), SAP and SuccessFactors, [...]
The Big Question In Big Data Is…What’s The Question?
By R "Ray" Wang on June 20, 2012
All The Current Talk Of Big Data Technology Misses The Point The hype around big data has crescendoed to the levels of SOA in the early 2000′s, cloud in the late 2000′s, and social in the past few years. Unfortunately the hype is creating three main pitfalls: A morass of confused definitions. In fact a [...]
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