Favor for a Friend?
This week Esteban Kolsky and I launched a research initiative aimed at better understanding how businesses across the world are adopting social media for their business processes. There has been anecdotal evidence over the last five-plus years about social’s efficacy as a business tool and there have been about as many stories of companies that [...]
Twitter’s Biggest Problem: Brevity
There are many rumblings these days about Twitter’s recent changes blocking LinkedIn from putting Tweet’s into their streams. Lots of different reactions from various folks: – From Twitter’s perspective, they’re trying to deliver “a more consistent user experience.” We can paraphrase that one as, “We can’t run ads if you don’t come to our site, [...]
