Customer Centricity Requires CMOs to Drive Data and Channel Integration
In a post last March I wrote about how Chief Marketing Officers (CMOs) are starting to drive the corporate application agenda. I had concluded that as corporations become more customer-centric, they are looking for, or starting to use, a new generation of data-driven applications to help them extract insights about their customer behaviors so that they can improve their interactions with customers and prospects regardless of the communication channel. Technologies such as big data, mobile, social and cloud are at the core of these new applications that are being aggressively embraced by CMOs. Since I wrote that post I continued…
Trusted enterprise software experts: The #EnSW Twitter list
Although many claim to be influencers and thought leaders, relatively few have earned that particular honor. Here’s Dennis Moore’s list of enterprise software experts on whom you can rely and trust.
