VMware plots datacenters without wetware
Anyone who earns their livelihood in a data center should listen carefully to what’s being said at this week’s VMworld because it puts their job on the line.
From "Social Applications" to Applications that are Social
I spent the first part of this week at VMworld, mostly catching up on two acquired products, SocialCast and Zimbra, as well as the Horizon product line. I continue to be impressed with the feature set and depth of the…
Dreamforce Previews
My sources tell me that Salesforce.com will be handling its major Dreamforce announcements differently this year. Rather than letting us drinking from a fire hose at the event, they promise to tell us much of their news before hand so that they can spend the keynotes (I assume) drilling down into more of the substance [...]
Is the social networking monoculture ready to crumble?
The emergence of new social networking services such as Pinterest and a growing base of disgruntled 3rd party developers for the leading services shows that changes in the social networking industry are far from over. It’s also causing a rethinking of …
Joe public gets cloud while techs miss the point
You don’t have to understand the inner workings of the cloud to realize the business benefits – get too close to the technology and you’ll miss the bigger picture..
Is Freemium Compatible with Enterprise Software?
Is the freemium model compatible with traditional enterprise software? Yes but it requires a significant shift in the way you go to business as well as design and build the customer experience.
Guide to Influence(rs) Chapter 3
What to do when you realize influencer monogamy doesn’t work and you need to have and maintain multiple relationships.
The New Engagement Platform Drives The Shift From Transactions
Convergence In The Five Forces Of Consumerization Of Technology Drives The Next Big Thing Social has given us the tools to connect. Mobile has given us the ability to interact any time and anywhere. Cloud delivers access points to us with a rich array of content and information. Big data provides us with the context [...]
The Social Stack
Is it time to start talking about a social stack? If so, let me be among the first. This week in Boston HubSpot, a social marketing company, is holding a user meeting called “Inbound,” which I will attend, and this has prompted me to write out some ideas that I’ve been stewing on for a [...]
Eight Ways to Prepare for Social Engagement At Scale
Over the last year of so, social business has matured to the point that the vast majority of organizations have some operational social media capability, ranging from the largely tactical to the highly strategic. While we recently highlighted some of the very best strategic stories in the dozens of high-impact case studies in Social Business [...]
