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By Maggie Fox on August 16, 2012
Last week Bill Lee wrote a controversial article in which he claimed that “marketing was dead” (yet another clever use of a traffic-grabbing title.). It was later (correctly, IMHO) pointed out that what Lee probably should have said was that “advertising was dead”. Regardless of where you come down on this debate, it’s nice to [...]
By Josh Greenbaum on August 16, 2012
It’s a sad day when the bar is set so low that a company’s most successful endeavor in recent memory involves a new slogan and ad campaign tied to the Olympics, and the best news to date is that it won a lawsuit it should never have had to engage in. Such is the state of Hewlett-Packard today, a [...]