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By Chris Selland on August 18, 2012
Not surprisingly, many marketers were outraged, offended & upset by the recent Marketing Is Dead essay in the Harvard Business Review. Personally, I thought the piece was (intentionally) overstated – but directionally correct. Marketing isn’t ‘dead’ (as my fellow Enterprise Irregular and friend Maggie Fox asserts) but there’s no doubt things are changing – quickly. [...]