The False Dichotomy of B2C and B2B
The segmentation of business (B2B) and consumer (B2C) behaviors is a false dichotomy to begin from, what really matters is the customer lifecycle and renew-ability of the relationship. Is a purchase cycle highly deliberative in nature, does the post transaction phase focus on repetition of purchase or a shift to services and add-ons, how does the retail experience inform purchases, and much more
Three tips to escape the tyranny of IT metrics
IT metrics can be a curse against innovation and becoming a strategic partner with the business. Here are steps you can take to escape the tyranny.
Loss Leaders: Great For Kodak Film But Perhaps Not For HR Technology
The use of loss leaders is also alive and well in the business of HR technology. But just as there was nothing dishonest about the use of loss leaders in my Dad’s day, there’s nothing wrong with doing it in our world. But caveat emptor must be our mantra if we’re going to avoid getting flim flammed.
The biggest, baddest and boldest bevvy of buyers is back to bend the boundaries of the blueprint in Boston…but hurry as we’re almost out of room!
We are very close to capacity for our upcoming Blueprint Sessions 2.0 taking place October 23-25, 2012 in Boston event so Register Now to secure your spot!
Workday IPO – The company that Oracle won’t acquire?
The most interesting parts of the Workday S-1 may be the lengths they’ve gone to to thwart a hostile takeover. Here’s a quick summary of those items.
Workday: A billion+ in savings and counting
Workday has filed its S-1 with the SEC as part of its IPO process. For the 37 months ending January 31, 2012, total revenues were $ 227 million, accelerating year on year, so let’s round off to lifetime revenues of $ 350 million. The whole document makes interesting reading especially if you are a lawyer [...]
