Cloudforce NYC Brings New Analytics to Marketing Cloud
Today at Cloudforce New York, being held in the Jacob Javitz Center, Salesforce.com unveiled a powerful new approach to marketing data analysis designed to give marketers much clearer insights into the social data they collect. The company says that this insight will drive more actionable information and sales. Just what the social doctor ordered, I [...]
Are you seriously saying that “engagement” is a meaningful business metric?
I love metrics that have meaning – not just counting, but stats and figures that actually demonstrate business value. The measure I love best in social media is ROI (and yes, Virginia, there is a social media ROI – so much so that we recently executed a campaign for a client that allowed us to [...]
Who’s rising above the W-I-T-C-H hunt?
Have you been observing the fascinating scramble going on over in India for supremacy in the IT services space? By the time this year is out, it’s highly likely that Cognizant will have leapfrogged both Infosys to take the number two spot behind TCS: So what’s driving this shifting landscape? Let’s take a look at the key [...]
