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By Brian Sommer on December 22, 2012
Oracle announced its intention to purchase Eloqua for approximately $871 million (USD). Oracle, a purveyor of ERP application software, database software and computing hardware would acquire a firm that specializes in Marketing automation software. Eloqua traditionally competes with firms like Marketo, Pardot and others. From the experience of my firm’s clients, products in this space [...]
By Michael Fauscette on December 22, 2012
Oracle announced its intent to acquire marketing automation vendor Eloqua for $871M USD, which is about a 30% premium on Eloqua’s closing price Wednesday and quite the multiple on a revenue run rate of just under $100M. Oracle has been…
By Vinnie Mirchandani on December 22, 2012
The Orlando Sentinel ran a story “Vendors complain after Orlando spends $ 8.7m on software without bids” I sent the reporter and the Editor this email “I read your article and would like to share some reactions. I am a former Gartner analyst and there and since with my consulting firm have worked with a [...]