You Really Don’t Know if Your Market is Too Small For Quite a While
One of the things that causes a lot of anxiety in SaaS is market size. If you’re creating the latest Pinning app, or Social Network, the odds are surely against you. But in consumer internet, often you know if you hit it, however low the odds are, at least the market is huge (or at [...]
Generation Cupcake
I was talking with team members on our sales team yesterday, considerably younger than I am but at that point in life where they are increasingly self-aware and conscious of the world around them. We were talking about Instagram and the tendency for people to share even the most mundane moments in their life, to [...]
Ch..Ch..Ch..Changes At Bloom & Wallace
Naomi and Ron, The Way We Were [ We've been revising our business strategy, mix of clients, project types, and so much more on a regular basis since 1987, but this is the first time we've made such changes in the era of social tech. My own view is that we should be as transparent online [...]
That Sound You’re Not Hearing in Your Business Could Be Fatal.
“Fools,” said I, “You do not know. Silence like a cancer grows.” Simon and Garfunkel If we’ve learned anything over these past six, going on seven years of covering the internal social collaboration sector, it’s that the social web has become a catalyst for intellectual curiosity. Tribes are forming everywhere with the growing popularity of niche sub-groups [...]
CRM Watchlist 2013 Lifetime Achievement: IBM Institute for Business Value
In a lot of ways this gives me an enormous amount of pleasure. It’s my second annual CRM Watchlist Lifetime Achievement Award and it goes to an organization that has had long term and continuous (meaning year over year) impact on the business world especially that focusing around customer facing industries and practitioners. Last year, [...]
Customer Experience Redux
Scott Fitzgerald once said there are no second acts in American life but he never knew the software industry or modern business. Today, the story is all about second, third and nth acts. Consider customer experience, for example. I remember talking about customer experience a lot about ten years ago with Paul Greenberg. Back then [...]
Big Data is a Small Market Compared to Suburban Data
Big Data is all the rage, and seem to be one of the prime targets for new entrepreneurial ventures since VC-dom started to move from Consumer Internet to Enterprise recently. Yet, I remain skeptical about Big Data for a variety of reasons. As I’ve noted before, it seems to be a premature optimization for most companies. That post [...]
