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By Esteban Kolsky on February 13, 2013
Yes, I am serious. Of course, as everything else – it is all in context. Hear me out… I was in Mexico last week for SAP Forum (a well attended event where over 5,000 people went to discuss the current and future state of SAP and Enterprise Software in Latin America). As in Madrid for [...]
By Denis Pombriant on February 13, 2013
The marketing funnel is not exactly a new idea but neither is sales or customer service though all have morphed considerably from what they were more than a decade ago when CRM got started. Sales and service evolved organically making incremental changes as markets transformed and new technologies became available. Marketing is in the middle [...]