The Mythical Traditional CIO
Dion Hinchcliffe talks about the growing shift of tech dollars to the CMO, and even more shrinking of the CIO’s role. Several reactions: a) Marketing is only the latest buying center to come to the attention of tech market watchers. Few people seem to acknowledge the CMO has long used TV audience monitoring, POS data, [...]
A new reality between the CMO and CIO
By now you’ve probably heard the prediction floating around that by 2017 or so the CMO will have a larger operating budget than the CIO. By itself, it’s not particularly surprising as marketing has long had a focus on major media and broad market engagement, both expensive propositions in today’s ever-more fragmented media world. Furthermore, [...]
Big Data and the Internet of Things
The physical world (from goods to equipment) is becoming digitally connected through a multitude of sensors. Sensors can be found today in most industrial equipment, from metal presses to airplane engines, shipping containers (RFID), and automobiles (telematics devices). Consumer mobile devices are essentially sensor platforms. These connected devices can automatically provide status updates, performance updates, [...]
