Let’s Hear It for the Ecosystems!
Could we have a moment of sustained loud noise for all of the companies that form the various ecosystems around major product lines? I mean it. The ecosystem, and maybe not even social, is the story of the last five years. While many of us have been running around like Chicken Little talking up the [...]
The Mysteries Of HRM And HR Technology — From The Pen Of Naomi Bloom
Those who know me well know that one of my greatest pleasures is opening, literally, a new mystery book of the British cozies flavor. These are the types of mysteries written during the Golden Age of British mysteries by the Queens of this genre: Agatha Christie, Ngaio Marsh, Dorothy Sayers and Margery Allingham. I so [...]
Social Business is a Snap
Yep, you read that right. A snap. Simple. Uncomplicated. Two bits and change. a Drachma of work (well, probably the wrong analogy). And you don’t even need to buy, invest, change, or even do something different. You got all it takes, most of what it needs (you may need some software – but i am [...]
I Want My Customer Data
For the last few years, I have been using Mint (mint.com) to keep track of our household expenses. My needs are very simple. I want to be able to answer simple questions like “How much are we spending on regular monthly expenses?” and “How much is going towards discretionary expenses like eating out?”. But I [...]
From CIO to CMO, A Data Story
If you came into marketing because you didn’t like numbers, then you don’t have much of a future. Beth Comstock, CMO at GE Much has been written about the shift in spending from the CIO to the CMO, Gartner has been out front on this by forecasting that by 2017 the office of CMO will [...]
It’s Time To Consolidate Social Business Platforms
Greater Adoption In Social Business Signifies A Move To Consolidate Platforms Constellation’s buy-side clients tend to fit in the market leader or fast follower categories when it comes to organizational personas of disruptive technology adoption. Since 2010, respondents have progressed through the DEEPR framework and the latest results from 2012 indicate that most survey respondents [...]
Trends: Seven Priorities In The Shift From CMO to Chief Digital Officer
Shift From CMO to CDO Is In Progress Today’s marketing strategies increasingly depend more on digital and on data than in the past. With more data, marketers can measure against a new set of metrics that matter including: calculating return on promotional investment (ROPI), performing multivariable testing (beyond A/b) driving conversion rates and optimizing efforts, [...]
