Tech businesses are gathering a unique archive of ever more sensitive personal information. Google GOOGL +0.39%, Airbnb, Whisper – these companies and many others know where users are, when they travel, what routes they take, and how long they stay. Companies that collect such data often walk a fine line between using the information as a promotional tool and violating their users’ trust. Whisper, maker of an anonymous messaging app, published anonymous posts from, say, veterans on “What PTSD is Actually Like” in media outlets such as Buzzfeed and Huffington Post. The users who wrote the messages may not have been aware their contributions would appear outside the Whisper app or identified as the work of an individual.
(Curated by Dennis Moore. Read the complete article here)