Facebook: All Your Eyeballs Are Belong To Us!
Remember how we told you it was time to stop building microsites, think like a broadcaster and build channel? Well, big brands have been doing that very successfully. In fact, according to this article in AdAge, in many cases branded sites are being completely eclipsed by “owned” social media: “Coca-Cola, with its 10.7 million Facebook [...]
Marketing Spend — The Straight Dope From the Spending Culprits (Part 3)
In Parts 1 and 2 of this series, I looked at a number of observations from a recent Advertising Age article examining how the marketing and agency world is looking at procurement’s involvement in marketing spend with equal degrees of fear, cynicism a…
Marketing Spend — The Straight Dope From the Spending Culprits (Part 2)
In the first post in this series, I provided a few background observations from a recent Advertising Age article analyzing the marketing spend area and those that are getting involved in managing this category for the business. In this post, I’ll con…
Marketing Spend — The Straight Dope From the Spending Culprits (Part 1)
It’s extremely refreshing to find information authored about a procurement topic from the perspective of a line business manager or executive. So much that I talk about on Spend Matters and others talk about on different information and analyst site…
