Google Adwords and SEO: Beware of the Fraudsters
Most of you probably already know this, but I thought it worth mentioning here that SEO fraud appears to be increasing rapidly, along with Google Adwords fraud. Businesses across the spectrum are anxious, to say the least, to increase business. This might be one reason that the amount of daily calls, emails and other detritus [...]
Brands in Google Plus
Google+ has captured the imagination of marketers. So much imagination that Google responded early saying Plus for Businesses is on the way: “Right now we’re very much focused on optimizing for the consumer experience, but we have a great team…
How Customer Buying Cycles Affect PPC CPA
One of the hardest things for an advertiser new to PPC to get comfortable with is what we call the “CPA roller coaster”. This is the time in a new campaign when you’re spending money on clicks and have not yet seen conversions (sales/leads). If you’re calculating your CPA every day in this phase you’ll [...]
Silly Rabbits: Google is for Spam not for Search
I’m watching with some interest the growing meme about Google passing on too much spam in the search results. Mathew Ingram does a good overview while claiming Google is on a collision course with Demand Media. He mentions: – Paul Kedrosky’s rant – Vivek Wadhwa, who says we desperately need a new and better Google - [...]
Optimizing the Wrong Metric may be the root of All Evil in Marketing
Bootstrappers have to figure out how to market via the web. It’s the lowest cost, lowest friction, highest leverage medium available to get the word out. And, it is the easiest place to collect metrics so your decision making can be informed rather than just seat of the pants. But there are many dangers with [...]
The Googlization of Business
Recently Google announced they would be using website speed more heavily as a “signal” in their ranking methodology. “Signal” is just a nice way of saying “important variable”, but it also indicates how Google thinks about the world. They believe that there are a certain set of things that “good” websites (and thus “good” online [...]
We Are Pleased to Present… Trada!
After almost 18 months, the whole team here is extremely pleased to present Trada to the world. As you learn about what Trada is doing, we hope you get as excited as we are. We fundamentally think we’ve invented, developed and continue to perfect a totally new way of doing paid search. It’s a way [...]
