Put the Open Back in Oracle Open World: Why Oracle Needs to Influence the Influencers
I was finally enlightened as to why I find Oracle’s annual customer event, Oracle Open World, to be an increasingly frustrating and largely unfulfilling experience. For the last few years I have been laboring under the misperception that one of the goals of this event was to inform the influencers about key Oracle technology and [...]
Three Tactical Analyst/Blogger/Influencer Relations Engagement Tips
I used to write from time-to-time on the ways that the provider community can get the attention of the more busy (and senior) bloggers and analysts. Many of these approaches are now old hat (e.g., focus on conversations outside of form…
Living in the Present is SO Yesterday
It’s an occupational hazard of living in the future that analysts can begin to ignore the present – unless we make it a practice to seek it out. Here in the Valley, that can be difficult, when being a week behind the latest version of something the rest of the world hasn’t heard of yet [...]
White Paper Sponsorship and Labeling
My friend Curt Monash has taken Oracle to task for the way it labels its web pages that contain download links for analyst reports, and I took some collateral damage in the process. It was embarrassing to me, but an important discussion, and I thought I ought to share some ideas about the whole issue. [...]
The 7 Tenets Of Building A “Star Analyst” Firm
Inspired By The Lessons Learned From Others Before Me One day on a family vacation in June 2009, my dad came up to me and said, “Son, why are you working so hard for someone else?” Coming from my father, a “company man” who worked 30 years at the same company and rose from the [...]
Decoding BI Market Share Numbers – Play Sudoku With Analysts
In a recent post I discussed Oracle’s market share in BI, based on a press-published chart taken from IDC data – showing Oracle coming in second. As often happens in such discussions, I got quite a few direct emails and twitter messages – some in no uncertain terms – about why the particular metric I [...]
