What the Launch of Social.com Shows Us
This week Salesforce announced the launch of Social.com – a social advertising solution that brings the power of Radian6 (R6) and Buddy Media (BM) (two acquisitions made by Salesforce in the past two years for over $1 Billion total that had been floundering looking for a purpose) into an innovative way to use Marketing 2.0 [...]
Busy April Brings Opportunities
I read Chaucer’s Canterbury Tales in college (yes, in Middle English and no, it wasn’t that long ago) and now every April brings me back to the opening verses about spring time and renewal. This April was especially memorable in our industry and as the month has just passed I wanted to take a moment [...]
Here Comes desk.com
Yesterday Salesforce.com unveiled its newest offering, desk.com, a complete rewrite of Assistly, a company and product that Salesforce bought last September. Desk.com completely replaces Assistly in the market and it is designed to be a light weight/light cost customer service solution for the SMB market. The idea has about as many legs as a millipede. [...]
CRM Idol Finals: Now for the Fun
This Friday at 6pm Eastern time, the seven CRM Idol finalists – 4 from the Americas and 3 from EMEA – will be submitting their videos that will pretty much determine who is going to be chosen the first ever CRM Idol finalist from the Americas and from EMEA. There is a lot at stake [...]
Salesforce Buys Assistly
Ok, sure, buy another help desk application this time for the small company market, why not. With BMC offering a help desk solution for big companies, this makes for a certain amount of symmetry and product line completeness. I don’t think the announcement surprised me or any of the judges on the CRM Idol committee. [...]
Dreamforce 2011, what’s to like?
Posters went up around the Moscone conference center in sun-drenched San Francisco yesterday, celebrating social as the big theme of Dreamforce this year. The emphasis on social had been semaphored as early as June, when Marc Benioff began rehearsing Salesforce.com’s social enterprise messaging at its CloudForce event in DC. It has intensified in some of [...]
What Does Assistly Think of Social Business?
Following the series of asking vendors with Social Business credentials their thoughts on Social Business. Want to read the previous ones? Oracle, Attensity, Fuze Digital, Moxie Software, SAP, GetSatisfaction, RightNow Technologies, Lithium, bluekiwi and NetBase are already posted. 1) Where is the Social world going to be in 12 months? 24 months? Today, Facebook and Twitter are two of the most popular websites on [...]
