By Jeff Nolan on September 4, 2012
The segmentation of business (B2B) and consumer (B2C) behaviors is a false dichotomy to begin from, what really matters is the customer lifecycle and renew-ability of the relationship. Is a purchase cycle highly deliberative in nature, does the post transaction phase focus on repetition of purchase or a shift to services and add-ons, how does the retail experience inform purchases, and much more
Posted in Business, Featured Posts | Tagged B2B, B2C, channels, enterprise software, marketing, SaaS, sales |
By R "Ray" Wang on August 14, 2012
CRM Continues To Evolve In A World Of Engagement The CRM industry’s major non-vendor customer focused event kicked off at the Marriott Marquis in New York from August 13th to 15th. Conversations with prospects and practitioners at the event highlighted a few emerging trends: Shift from transaction to engagement. CRM traditionally focused mostly on the [...]
Posted in Trends & Concepts | Tagged Apps Strategy, B2B, B2B E-commerce, B2C, B2C E-commerce, best of breed, best practices, brand, Business Analytics, Business process management, CCM, cdi, CEP, Change Management, Chief Customer Officer, Chief Marketing Officer, Chief Sales Officer, Chief Service Officer, Cloud, Cloud Computing, cloud integration, Cloud options, CMO, complex event processing, Constellation Research, Consumer Tech, Consumerization of IT, Corporate Strategy, CRM, CRM Magazine, customer data integration, customer engagement, Customer Experience, customer experience management, Customer Hubs, customer relationship management, customer relationship management (CRM), customer service, customer service; -business, Customer Support, CXP, Engage, engagement, Engagement Apps, enterprise, enterprise applications, enterprise apps, event report, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider |
By R "Ray" Wang on August 2, 2012
Marketing and Advertising Budgets Are The New Land Grab Constellation Research, Inc. predicts that the global advertising market (paid search, display, and classified) will hit $125B by 2015. While IT budgets continue to stay flat, marketing budgets are up. Warc’s recent Global Marketing Index (GMI) entered positive territory in March 2012. Consequently, the heat [...]
Posted in Business, Featured Posts | Tagged $KANA, acquisition, acquisitions, adobe, analytics, Apps Strategy, B2B, B2C, best of breed, best practices, BI, Big Data, BigData, brand monitoring, Business Analytics, business intelligence, Business process, business process outsourcing, Chief Customer Officer, Chief information officer, Chief Marketing Officer, CIO, CMO, CoIT, Constellation Research, Consumerization of IT, CRM, CustExp, customer engagement, Customer Experience, customer relationship management, CXP, Dell, Digital Marketing Transformation, disruptive, disruptive technologies, Disruptive technology, Eloqua, engagement, Engagement Apps, enterprise apps, Enterprise apps strategy, enterprise class, enterprise software, From Transaction To Engagement, google, HubSpot, IT budgets, marketing, marketing agencies, Marketing Automation, Marketo, mergers, Mergers And Acquisitions, oracle, R "Ray" Wang;, rwang0, sales, sales force automation, salesforce.com, SAS, SAS Institute, social analytics, social business, Social Business Software, Social CRM, social marketing insights, socialytics, Software Insider, SoftwareInsider, Unica, user strategy, vendor strategy |
By R "Ray" Wang on March 8, 2012
Forward And Commentary CMO’s seeking to avoid the desensitization that comes with the adoption of new media will want to quickly deploy the Five C’s of Customer Engagement. A. Introduction Social media effectiveness for brands and enterprises will rapidly mirror the trends that email and web sites experienced during the late 1990′s to early 2000′s. [...]
Posted in Business | Tagged Apps Strategy, B2B, B2B E-commerce, B2C, B2C E-commerce, Chief Marketing Officer, CMO, Constellation Research, CRM, customer engagement, Customer Experience, customer experience management, CXP, E-Commerce, E-commerce survey, early adoptions, Enterprise apps strategy, marketing, marketing agencies, Next Gen Customer, Next Gen Customer Experience, Next Gen CXP, Next Generation Customer Experience, NextGen, NextGenCXP, Quark Summary, Quarks, R "Ray" Wang;, Research Summary, rwang0, social analytics, social business, Social Business Software, social campaign tracking, social commerce, Social CRM, social customer insights, Social Enterprise, social enterprise apps, social event management, social marketing insights, Social Media, social media monitoring, social sales insights, social service, social support, social support insights, social technologies |
By R "Ray" Wang on February 21, 2012
Original Mission Improves Engagement Through Relevancy Content marketing re-emerges as a hot topic and trend in improving engagement with existing customers and prospects. Marketers can improve the likelihood of engagement through the creation and sharing of relevant information. Typical delivery formats include advertorials, emails, branded websites, white papers, webinars, podcasts, and field marketing events. Content [...]
Posted in Trends & Concepts | Tagged B2B, B2B E-commerce, B2B Integration, B2B market strategy, B2C, B2C E-commerce, Chief Marketing Officer, Constellation Research, content, content marketing, CRM, customer engagement, Customer Experience, CXP, Monday's Musings, NextGenCXP, R "Ray" Wang;, rwang0, Uncategorized, vendor strategy |
By R "Ray" Wang on January 16, 2012
Public Outrage Grows Over Lax Privacy Polices At Popular Social Networking Sites Recent actions by social networking leaders in the market place have brought new attention to a user’s privacy rights. Despite the fact that these sites provide a freemium service to users, abuse and arrogance of a user’s privacy rights combined with user ignorance [...]
Posted in Featured Posts, Technology / Software | Tagged B2B, B2B E-commerce, B2C, B2C E-commerce, best practices, Big Data, bill of rights, Chief Collaboration Officer, Chief HR Officer, Chief information officer, Chief Marketing Officer, Chief People Officer, Chief procurement officer, Chief Sales Officer, CHRO, CIO, collaboration software, Constellation Research, COO, customer bill of rights, Digital identity, disruptive, disruptive technologies, Disruptive technology, early adopters, Electronic Privacy, Emerging Technologies, Engagement Apps, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, EU, Facebook, Federal Trade Commission, future of work, google, GooglePlus, Identity management, linkedin, Matrix Commerce, Monday's Musings, Next Gen Customer, Privacy, Privacy Rights, R "Ray" Wang;, rwang0, social business, Social Business Software, social business strategist, social campaign tracking, social commerce, Social CRM, social customer insights, Social Enterprise, social enterprise apps, social event management, social marketing insights, Social Media, social media monitoring, social sales insights, social service, social support, social support insights, social technologies, vendor strategy |
By Dion Hinchcliffe on September 8, 2011
I was in San Francisco last week for Dreamforce, the yearly confab for Salesforce that has had a major focus on social business the last couple of years. There’s little doubt that Marc Benioff clearly sees the very near future of business, and it’s something he calls the social enterprise. While you can read my [...]
Posted in Featured Posts, Trends & Concepts | Tagged #DF11, B2B, B2C, Blog Post, C2C, CIO, Convergence, corporate spring, Digital Strategy, Dreamforce, dreamforce11, E2B, E2E, Governance, IT, Marc Benioff, Organization, salesforce, social business, Social Media, strategy, workflow |
By Michael Fauscette on March 14, 2011
Today IBM announced a new initiative called "Smarter Commerce" that ties together $2.5 Billion in acquisitions, organic software assets and a new Global Services practice of over 1000 consultants to capitalize on what IDC is calling commerce 2.0. A few…
Posted in Business, Featured Posts | Tagged B2B, B2C, commerce, ECommerce, internet, mobile, SCRM, socbiz, social business, Web 2.0 |
By R "Ray" Wang on January 23, 2011
Early Adopters Cross Through Five Phases Of Social Business Maturity Interviews with over 100 early adopters of social business (i.e. social crm, E2.0, social media marketing, etc.) reveal 5 phases of social business maturity (see Figure 1): Discovery. A few individuals begin the process of discovering new tools. Individuals identify consumer tech innovations that impact [...]
Posted in Featured Posts, Trends & Concepts | Tagged B2B, B2C, best practices, CIO, CMO, collaboration, CRM, customer experience management, discovery, disruptive technologies, Disruptive technology, early adopters, early adoptions, Emerging Technologies, Enterprise 2.0, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, enterprise collaboration, enterprise software, enterprise strategy, Evangelization, Experimentation, Formalization, future of business, Maturity Models, p2p, Peer to Peer, R "Ray" Wang;, R “Ray” Wang;, Realization, rwang0, SCRM, social business, Social Business Maturity, Social Business Maturity Models, Social Business Software, social business strategist, social commerce, Social CRM, Social Enterprise, social enterprise apps, social marketing insights, Social Media, social media monitoring, social technologies, State of Social Business |
By R "Ray" Wang on January 4, 2011
Organizations Seek Measurable Results In Disruptive Tech, Next Gen Business, And Legacy Optimization Projects For 2011 Credits: Hugh MacLeod Enterprise leaders seek pragmatic, creative, and disruptive solutions that achieve both profitability and market differentiation. Cutting through the hype and buzz of the latest consumer tech innovations and disruptive technologies, Constellation Research expects business value to [...]
Posted in Business, Featured Posts, Technology / Software | Tagged 2011, 2011 Predictions, analytics, android, appliance market, Apps Strategy, B2B, B2B E-commerce, B2B market strategy, B2C, B2C E-commerce, best practices, bill of rights, BPO, brand monitoring, Business 2.0, business drivers, business intelligence, business process optimization, business process outsourcing, business requirements, business strategy, business technology, business value, CEO, CFO, CIO, Cloud, Cloud Computing, cloud integration, Cloud options, cloud security, Cloud Wars, CMO, collaboration software, Constellation Research, Consumer Tech, contract negotiations, contract strategy, Convergence, cost reduction, CRM, CTO, custom apps, custom development, DaaS, Data deluge, data integration, data quality, data stewardship, disruptive, disruptive technologies, Disruptive technology, early adoptions, Emerging Technologies, Enterprise 2.0, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, Enterprise Business Apps Vendors, enterprise collaboration, enterprise software, Enterprise Software Licensee Bill of Rights, enterprise strategy, erp, Facebook, future of business, Gov 2.0, gov20, Government Contracting, govtech, hybrid, hybrid deployments, ibm, information management, information management matrix, innovation, innovation insights, Internet of Things, IT budgets, IT services firms, IT Strategy, last mile solutions, Legacy Optimization, lessons learned, license fees, license management, license parking, license policy, license returns, line of business, maintenance, maintenance fees, management strategy, market strategy, marketing, microsoft, next gen, next gen apps, next gen cio, next gen CIO’s, next gen enterprise, next gen IT leaders, next generation, Next generation apps, NextGen, oracle, p2p, PaaS, pace of change, pace of technology adoption, packaged apps, Point of view, Private Cloud, Private Clouds, procurement, R “Ray” Wang;, relationship managmeent, relationships, Research Report, rwang0, SaaS, SaaS Bill of Rights, SaaS escrow, SaaS Integration, SaaS offensive, SaaS strategies, sales strategies, salesforce.com, sap, service economy, services based industries, social business, Social Business Software, social campaign tracking, Social CRM, social customer insights, Social Enterprise, social enterprise apps, social event management, Social Media, social media monitoring, social service, social support, social support insights, social technologies, software appliances, software as a service, software bill of rights, software contract reviews, Software Ecosystems, software escrow, software licensing, software licesing and pricing, software maintenance, software ownership, software ownership lifecycle, software pricing, software revenue recognition rules, software trends, Software Vendors, Sourcing, stack wars, subscription pricing, subscription revenues, technology adoption, technology budgets, technology partnerships, technology platforms, third party maintenancce, Third Party Maintenance, trends, two-tier ERP, Unified Communications, upgrades, usability, use cases, used software, user strategy, value, vendor strategy, vmforce, VMware, Web 2.0 |
