Is there value in enterprise gamification? Part Three
In part one of this series we looked at gamification and built some understanding on what it is, and is not. In part two we look at the areas of business that could benefit from using gamification and now, in part three we’ll look at a few customer stories to get a better understanding of [...]
The New Engagement Platform Drives The Shift From Transactions
Convergence In The Five Forces Of Consumerization Of Technology Drives The Next Big Thing Social has given us the tools to connect. Mobile has given us the ability to interact any time and anywhere. Cloud delivers access points to us with a rich array of content and information. Big data provides us with the context [...]
Social Maturity at Scale: From Evangelism to Execution
It takes a village to raise a tectonic shift in the way companies communicate and operate at scale. No, it will take a network of connected villages. And it will take over a decade to get past the early adoption phase for social business transformation inside large enterprises. A few threads and blog posts are [...]
Getting to Business Value Through Gamification
Everyone wants in. Organizations want to do something with it and they think it can change the world; if you go by their word every organization in the planet is doing something with it. I am talking, of course, about Social’s latest craze tool: Gamification. Although it has been around for quite some time, behavior [...]
Research Summary: Demystifying Enterprise Gamification For Business
Purpose and Intent Much hype surrounds the topic of gamification. Often seen as a technique to add engagement to existing tasks, projects, marketing campaigns, and initiatives, the term gamification unfortunately lacks the seriousness it deserves. This report seeks to change the point of view and demonstrate where gamification plays a role in the enterprise. More [...]
