Curve Jumping and Oracle
I spent the better part of last week either traveling to or participating in Oracle Analyst World, an annual meeting of analysts and influencers that the company briefs twice annually en mass (Oracle OpenWorld is the other opportunity). Throughout the year, Oracle, and most other vendors, provides spot briefings on announcements and the like. This [...]
Polls and Surveys: Who’s Missing In Our 2013 #BigData landscape?
Big Data Vendors Seek To Move From Data To Decisions The move from Data to Decisions examines the enablement of data-driven decisions across the entire organization. Holistic, data-informed decisions require a multi-diciplinary approach that incorporates performance monitoring with traditional business intelligence technologies. Gather key insights from your data, transform insights into actionable information, and then [...]
Company Knowledge
About ten years ago, I wrote a paper that predicted that analytics and social media would converge in CRM. I believed this for two reasons. First, I believed social media was inevitable though I had no idea what form it would take. Facebook was not on my radar and might not have been invented yet, [...]
Microsoft, big data and smarter buildings
If you checked out the New York Times Snow Fall site (the story of the Avalanche at Tunnel Creek), then Microsoft’s new 88 Acres site will look familiar. If you haven’t seen the Snow Fall site then go check it out, it is a beautiful and sensitive telling of a tragic story. You won’t regret [...]
What Does Data-Driven Social Media Operations Look Like?
In my research lately, I’ve observed that the confluence of two major trends in the digital world, social business and big data, has led to a host of significant new opportunities — and some inevitable challenges — for our organizations today. Essentially, the world is at last waking up to the fact that online conversations [...]
Book Review – “Too BIG to IGNORE” by Phil Simon
Phil Simon is a book writing machine. This time last year I reviewed his “The Age of the Platform” and now he has another book out “Too BIG to IGNORE”. His latest effort has as its tagline “the business case for big data”. Phil’s very clear that this book is not oriented to the gear [...]
Race Against the Machine
Erik Brynjolfsson and Andrew McAfee of the MIT Center for Digital Business and the Sloan School of Management have written an interesting book for our times — our economic times — with an appealing metaphor that any technologist will appreciate. Race Against The Machine: How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming [...]
Big Data Strategies for Online Advertising
Online advertising is helping corporations monetize the Internet by transforming the way corporations are interacting with and marketing to their customers and prospects. The effectiveness of online advertising is so dramatic that corporations are constantly shifting their budgets to the digital channel, taking share away from other forms of advertising such as print and radio. [...]
Technology and the Effective Marketer (Part 3)
In part three of this series I’ll focus on customer intelligence driven marketing and the proper use of data. In the “information economy,” data is created at an unbelievable pace, but to make some reasonable business use of that data is challenging. The concept of being a data driven business isn’t new, but there are [...]
The World’s Most Ethical Software Companies: What They All Have in Common
Earlier this month The Ethisphere Institute announced their seventh annual list of the World’s Most Ethical Companies. Jacquelyn Smith wrote an excellent analysis titled The World’s Most Ethical Companies where she provides an overview of the methodology and selection process. You can review the methodology and see a full list of the winning companies here. [...]
