Taking the Next Hill
The technology industry is maturing, and as a result the ‘Crossing the Chasm’ thinking has served the industry well needs to adapt. These days, companies need to think beyond the Chasm, and think of ‘the Next Hill’. This means getting beyond the ‘single-product, single-market’ focus needed to cross the chasm, and thinking about building a portfolio of products, services and markets.
This suggests that tech M&A will make a comeback, and also that companies which do not expand into new products and markets will be outflanked by their competitors.
Taking the Next Hill is a post from: The SiliconANGLE
