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Social Media Marketing Predictions for 2013 – Part 1

Social Media Marketing Predictions for 2013 – Part 1

By Dion Hinchcliffe on January 27, 2013

It was certainly an exciting year in social media for brands in 2012, with many intriguing industry developments. Given that the pace of innovation in social will only increase this year, what will 2013 hold for brand marketers as they seek to capitalize on today’s trends? From my discussions, I find that CMOs in particular [...]

Posted in Featured Posts, Trends & Concepts | Tagged Blog Post | 3 Responses

Practical Measurement Methods for Social Media Marketing

Practical Measurement Methods for Social Media Marketing

By Dion Hinchcliffe on November 30, 2012

There’s a relatively new thing you can now say for sure about social media. Despite the sheer volume and variety of online conversation today, it can now be readily measured and analyzed in scale. With the advent of powerful new methods and tools for dissecting and making sense of the millions of conversations taking place [...]

Posted in Featured Posts, Trends & Concepts | Tagged Blog Post | 1 Response

Six Strategies to Optimize Your Social Business Efforts

Six Strategies to Optimize Your Social Business Efforts

By Dion Hinchcliffe on November 2, 2012

Once an organization starts listening to and begins engaging in the social world in a meaningful way, then the many benefits of becoming a social business can be fully be explored. And exploration is the right word for it, because the amount of unknowns about how to best go about taking advantage of our profound, [...]

Posted in Trends & Concepts | Tagged Blog Post | Leave a response

Transforming Noise into Signal: Isolating Social Business Results

Transforming Noise into Signal: Isolating Social Business Results

By Dion Hinchcliffe on October 30, 2012

One of the biggest obstacles I see that businesses engaging in social media have today is clearly understanding the effect their efforts — particularly in externally facing processes such as marketing — are actually having. There are a number of reasons for this and together they conspire to create an environment that leads to uncertainty [...]

Posted in Featured Posts, Technology / Software | Tagged Blog Post | 1 Response

The Operations of a Social Business

The Operations of a Social Business

By Dion Hinchcliffe on October 17, 2012

Earlier this year I explored the structural aspects of social business so we could collectively get a sense of what our organizations need to look like in order to engage effectively in social media at scale. Overall, I was pleased that the feedback on this architectural view of social business was quite positive across the

Posted in Featured Posts, Trends & Concepts | Tagged Blog Post | 1 Response

Facebook as a Public Company: The Impact To Business

Facebook as a Public Company: The Impact To Business

By Dion Hinchcliffe on May 16, 2012

By this time next week, Facebook should have had its successful debut as a public company. With this highly anticipated event concluded, we’ll get a sense of the market’s true estimate of what the company is worth in terms of its long term prospects to create genuine value for investors. By all accounts, the IPO [...]

Posted in Business, Featured Posts | Tagged Blog Post | Leave a response

Getting to Effective Social Business Results: Applying Culture Change

Getting to Effective Social Business Results: Applying Culture Change

By Dion Hinchcliffe on May 5, 2012

Let’s face it. Social media is something that most of us now use extensively in our personal lives but that most of us still use significantly less at work. A wide variety of data clearly shows that companies are bringing up the rear. Those currently engaged in social business initiatives today are well aware that

Posted in Featured Posts, Trends & Concepts | Tagged Blog Post | Leave a response

Announcing Social Business By Design: The Strategic Guide to Enterprise Social Media

Announcing Social Business By Design: The Strategic Guide to Enterprise Social Media

By Dion Hinchcliffe on April 26, 2012

Our new business strategy book has just been published by Jossey-Bass this week and is now available in print and e-book online. It will also be in bookstores near you — depending on your specific locale — within the coming weeks. Co-authored by myself and Dachis Group Chief Strategy Officer Peter Kim, we have carefully [...]

Posted in Trends & Concepts | Tagged Blog Post, Dachis Group, Peter Kim, social business, Social Media | Leave a response

The Value of Social Business: Exploring the ROI Question

The Value of Social Business: Exploring the ROI Question

By Dion Hinchcliffe on April 16, 2012

It’s a pretty simple equation at the end of the day. When businesses decide to invest in technology, they are hoping to ultimately get more value back than they put in. The time windows for such investment are generally 2 years, more or less. This was recently validated for me as I helped judge the

Posted in Business, Featured Posts | Tagged Blog Post | 2 Responses

The Architecture of a Social Business

The Architecture of a Social Business

By Dion Hinchcliffe on March 14, 2012

Although I’m a technologist by trade, I’ve long been disabused of the notion that social business is first and foremost a technical discipline. While almost certainly a bit more art than science at the moment, it’s the human aspects of how social media changes the way we think and work that are ultimately the most [...]

Posted in Featured Posts, Trends & Concepts | Tagged Blog Post, social business, social business design, Social Media, Social Technology | 3 Responses

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