The Bootstrappin’ Team: All Starters
This is my third post on Bootstrapping a Company in the Internet Age. We started with Bootstrappa’s Paradise where I explained why whether you plan to raise VC or bootstrap your idea all the way, both roads are bootstrapping. The world will no longer give you a pile of money for an idea, a slide show, and [...]
Optimizing the Wrong Metric may be the root of All Evil in Marketing
Bootstrappers have to figure out how to market via the web. It’s the lowest cost, lowest friction, highest leverage medium available to get the word out. And, it is the easiest place to collect metrics so your decision making can be informed rather than just seat of the pants. But there are many dangers with [...]
It’s a Bootstrappa’s Paradise!
I had lunch with an old friend recently who does Angel investing. As sometimes happens, I launched into our lunchtime discussion with a bit of controversy by suggesting that I wasn’t too sure what the value of Angel was for many companies. After a bit of calibration on where I was coming from, we quickly [...]
