Is Gap’s New Logo a Crowdsourcing Black Ops?
Here’s an interesting argument… that Gap hoodwinked everyone into signing on to crowdsource a new logo by using their decidedly crappy “new” logo as bait: That’s right. One of the most prominent popular fashion brands is crowdsourcing its new brand logo. So the favorite last-ditch tactic of brands and causes lacking money or new ideas [...]
The Socialconomy
“…successful companies will be more like Dale Carnegie and less like Mad Men, listen first then sell.” Conversation is everywhere and there are so many cliches about conversation and business that it would be difficult to catalog them, but the truth still remains that conversation is at the center of business whether you are Zappos [...]
