Event Report: CRM Evolution 2012 #CRME12
CRM Continues To Evolve In A World Of Engagement The CRM industry’s major non-vendor customer focused event kicked off at the Marriott Marquis in New York from August 13th to 15th. Conversations with prospects and practitioners at the event highlighted a few emerging trends: Shift from transaction to engagement. CRM traditionally focused mostly on the [...]
Ethnography & The Customer: Building a Compelling Brand
This post is dedicated to Molly Miller, my soon to be former VP of Customer Discovery & Innovation, whose passion for uncovering the needs of customers and developing innovations that meet those needs is unmatched. For those of you that don’t know what ethnography is, its the act of immersing yourself in the customer’s context [...]
Tuesday’s Tip: Apply Maslow’s Hierarchy Of Needs To C-Level Business Strategy
Maslow’s Hierarchy Of Needs Provides Prioritization Of An Individual’s Needs In 1943, Abraham Maslow put forward his paper A Theory of Human Motivation. Eleven years later in 1954, Maslow went into detail on his hierarchy of needs in his book titled Motivation and Personality. The framework outlined five needs from the most fundamental or “deficiency [...]
Brands in Google Plus
Google+ has captured the imagination of marketers. So much imagination that Google responded early saying Plus for Businesses is on the way: “Right now we’re very much focused on optimizing for the consumer experience, but we have a great team…
Video: Influencers to Brand Advocates
This week I was invited to participate in a panel hosted as a live event by BrightTalk and sponsored by Think Influence to discuss influence. I was joined on the panel by Don Bulmer, VP of Global Communications at SAP…
Buying Influence
Read this and found it really provocative. Despite this data, many marketers are on a seemingly relentless quest to beef up their own social network profiles and reach users with lots of friends and followers. In the Vocus-Solis study, 57% of respondents said they’d be willing to pay for an influencer to help them “drive [...]
Facebook: All Your Eyeballs Are Belong To Us!
Remember how we told you it was time to stop building microsites, think like a broadcaster and build channel? Well, big brands have been doing that very successfully. In fact, according to this article in AdAge, in many cases branded sites are being completely eclipsed by “owned” social media: “Coca-Cola, with its 10.7 million Facebook [...]
Can You Predict How Your Market Will Behave?
You can’t? And you call yourself a Marketer??? Granted, market modeling was never the traditional purview of marketers, but seeing how Markets have evolved, gotten so much more competitive and so much more saturated, I don’t know how you can pass up a chance to be smarter about the way your organization goes to market. [...]
Samsung Galaxy S vs. Samsung Galaxy S
The title is not a typo, I’m really comparing the Galaxy S to the Galaxy S. Join me. Here’s the version many of us have seen, and I held in my hands (salivating with desire, I might add) at the Google I/O Conference: And here’s the Samsung Captivate, announced by At&T today, and heralded as [...]
Look Who’s Talking: ASUS, the Designer Brand
Brand vs. Quality. Which Would You Pay For? – I asked recently, making the case that “trusted old brands” like HP are producing inferior quality, while formerly “no-name cheapo” component maker ASUS is becoming a household name. They are basically doing what Honda, Toyota (and now the Koreans) did to the car business. Sure, ASUS [...]
