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Event Report: CRM Evolution 2012 #CRME12

Event Report: CRM Evolution 2012 #CRME12

By R "Ray" Wang on August 14, 2012

CRM Continues To Evolve In A World Of Engagement The CRM industry’s major non-vendor customer focused event kicked off at the Marriott Marquis in New York from August 13th to 15th.  Conversations with prospects and practitioners at the event highlighted a few emerging trends: Shift from transaction to engagement. CRM traditionally focused mostly on the [...]

Posted in Trends & Concepts | Tagged Apps Strategy, B2B, B2B E-commerce, B2C, B2C E-commerce, best of breed, best practices, brand, Business Analytics, Business process management, CCM, cdi, CEP, Change Management, Chief Customer Officer, Chief Marketing Officer, Chief Sales Officer, Chief Service Officer, Cloud, Cloud Computing, cloud integration, Cloud options, CMO, complex event processing, Constellation Research, Consumer Tech, Consumerization of IT, Corporate Strategy, CRM, CRM Magazine, customer data integration, customer engagement, Customer Experience, customer experience management, Customer Hubs, customer relationship management, customer relationship management (CRM), customer service, customer service; -business, Customer Support, CXP, Engage, engagement, Engagement Apps, enterprise, enterprise applications, enterprise apps, event report, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider | 3 Responses

Ethnography & The Customer: Building a Compelling Brand

Ethnography & The Customer: Building a Compelling Brand

By Steve Mann on June 20, 2012

This post is dedicated to Molly Miller, my soon to be former VP of Customer Discovery & Innovation,  whose passion for uncovering the needs of customers and developing innovations that meet those needs is unmatched. For those of you that don’t know what ethnography is, its the act of immersing yourself in the customer’s context [...]

Posted in Business | Tagged brand, Customer Experience, customer service, Ethnography | Leave a response

Tuesday’s Tip: Apply Maslow’s Hierarchy Of Needs To C-Level Business Strategy

Tuesday’s Tip: Apply Maslow’s Hierarchy Of Needs To C-Level Business Strategy

By R "Ray" Wang on December 27, 2011

Maslow’s Hierarchy Of Needs Provides Prioritization Of An Individual’s Needs In 1943, Abraham Maslow put forward his paper A Theory of Human Motivation. Eleven years later in 1954, Maslow went into detail on his hierarchy of needs in his book titled Motivation and Personality. The framework outlined five needs from the most fundamental or “deficiency [...]

Posted in Featured Posts, Trends & Concepts | Tagged Apps Strategy, brand, business execs, Business Hiearchy of Needs, business strategy, C-Suite, CEO, CFO, Chief Collaboration Officer, Chief HR Officer, Chief information officer, Chief Marketing Officer, Chief procurement officer, Chief Sales Officer, CIO, CMO, CoIT, COO, Corporate Strategy, CTO, enterprise strategy, innovation, Opearational Efficiency, R "Ray" Wang;, R “Ray” Wang;, Revenue Growth, rwang0, Strategic Differentiation, strategy | 2 Responses

Brands in Google Plus

Brands in Google Plus

By Ross Mayfield on July 11, 2011

Google+ has captured the imagination of marketers. So much imagination that Google responded early saying Plus for Businesses is on the way: “Right now we’re very much focused on optimizing for the consumer experience, but we have a great team…

Posted in Business | Tagged AdWords, brand, Facebook, google, Twitter | 1 Response

Video: Influencers to Brand Advocates

Video: Influencers to Brand Advocates

By Michael Fauscette on March 20, 2011

This week I was invited to participate in a panel hosted as a live event by BrightTalk and sponsored by Think Influence to discuss influence. I was joined on the panel by Don Bulmer, VP of Global Communications at SAP…

Posted in Trends & Concepts | Tagged advocates, best practices, brand, BrightTalk, influence, social business, social marketing, Social Media | Leave a response

Buying Influence

Buying Influence

By Jeff Nolan on October 7, 2010

Read this and found it really provocative. Despite this data, many marketers are on a seemingly relentless quest to beef up their own social network profiles and reach users with lots of friends and followers. In the Vocus-Solis study, 57% of respondents said they’d be willing to pay for an influencer to help them “drive [...]

Posted in Trends & Concepts | Tagged brand, influencer, Internet marketing, marketing, Social Media, Social network, Thought leader, Uncategorized | Leave a response

Facebook: All Your Eyeballs Are Belong To Us!

Facebook: All Your Eyeballs Are Belong To Us!

By Maggie Fox on August 24, 2010

Remember how we told you it was time to stop building microsites, think like a broadcaster and build channel? Well, big brands have been doing that very successfully. In fact, according to this article in AdAge, in many cases branded sites are being completely eclipsed by “owned” social media: “Coca-Cola, with its 10.7 million Facebook [...]

Posted in Trends & Concepts | Tagged advertising, Advertising Age, brand, Coca-Cola, eyeballs, Facebook, Social Media, Website | Leave a response

Can You Predict How Your Market Will Behave?

Can You Predict How Your Market Will Behave?

By Steve Mann on June 18, 2010

You can’t?  And you call yourself a Marketer??? Granted, market modeling was never the traditional purview of marketers, but seeing how Markets have  evolved, gotten so much more competitive and so much more saturated, I don’t know how you can pass up a chance to be smarter about the way your organization goes to market. [...]

Posted in Trends & Concepts | Tagged brand, market modeling, market share, marketing, marketing science | Leave a response

Samsung Galaxy S vs. Samsung Galaxy S

Samsung Galaxy S vs. Samsung Galaxy S

By Zoli Erdos on June 17, 2010

The title is not a typo, I’m really comparing the Galaxy S to the Galaxy S.  Join me.  Here’s the version many of us have seen, and I held in my hands (salivating with desire, I might add) at the Google I/O Conference: And here’s the Samsung Captivate, announced by At&T today, and heralded as [...]

Posted in Trends & Concepts | Tagged android, brand, cell phones, marketing, mobility, samsung, samsung galaxy | 6 Responses

Look Who’s Talking: ASUS, the Designer Brand

Look Who’s Talking: ASUS, the Designer Brand

By Zoli Erdos on January 5, 2010

Brand vs. Quality. Which Would You Pay For? – I asked recently, making the case that “trusted old brands” like HP are producing inferior quality, while formerly “no-name cheapo” component maker ASUS is becoming a household name.  They are basically doing what Honda, Toyota (and now the Koreans)  did to the car business. Sure, ASUS [...]

Posted in Trends & Concepts | Tagged apple, asus, brand, design, Hewlett-Packard, marketing, Personal computer, Toyota | Leave a response

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