Freemium Mechanics
I read an interesting blog post by Ruben Gamez titled Why Free Plans Don’t Work. If you are interested in freemium business models or any of the variations on the theme, this is well worth reading however I take issue with a couple of points. First and foremost, Gamez uses a statistics breakdown (in %) [...]
CLV, Cohort Analysis, and Survival Curves
Customer Lifetime Value (CLV) is an important metric in any SaaS business, it explains the potential for profitability and more directly the extent to which a company should spend to acquire customers, measured as Customer Acquisition Cost (CAC). Custora is a company that provides an analytics platform specific to customer value and survival, which is [...]
Online Business Model Innovation
The Internet is enabling some very innovative and creative twists on traditional business models. Back in the day (you know, 1995ish) businesses made money simply by selling a product or service directly or perhaps indirectly through a distribution partner. Value…
The Cloud, ERP and the Channel Partners
Cloud solutions are impacting application software ecosystems. Channel partners will need to change several aspects of their businesses to optimize their revenues and profits.
Time to Ask the Adult Questions for Social Business
You all know uber-smart Sameer Patel. If you don’t, you must. He tweeted something yesterday that stuck with me through my excellent meetings and phone conversations (if I talked to you yesterday, please consider yourself thanked for restoring my faith in technology and business – it was a most awesome day as Bill & Ted [...]
Get rid of the Calendar, and the Watch too
Those are leftovers from the industrial age and the biggest impediment to an effective society. Before I hear the protest I can just as well agree that sometimes it’s needed; like when I’m to meet somebody for a spot of lunch, or when an airplane or train operating company wants to ferry me and 120 [...]
Strategy, Business Model, and Who’s Your Customer
As a vendor or SI you can approach the delivery of enterprise software in two ways: The good old and safe way; accept the premises, scope their processes and ways, then deliver something that makes the existing more efficient. Do not accept the premises, revisit their strategy and (re)model their business, then supply Software as [...]
Insight as a Service
The survey data presented in last August’s Pacific Crest SaaS workshop pointed to the need for a variety of data analytic services. These services that can be offered under, Insight-as-a-Service, can range from business benchmarking, e.g., compare one business to its peers’ that are also customers of the same SaaS vendor, to business process improvement recommendations based on a SaaS application’s usage, e.g., reduce the amount spent on search keywords by using the SEM application’s keyword optimization module, to improving business practices by integrating syndicated data with a client’s own data, e.g., reduce the response time to customer service requests…
Creating a new business: The old way or the smart way
@jobsworth tweeted the other day “Whenever I hear talk about business models, I am reminded of Peter Drucker’s wonderful cautionary words: People make shoes, not money” I would venture that it’s because the term “Business Model” today is mostly understood as “how to get paid”. I tweeted back “”Business Model” is mostly misused, re-read it [...]
Cloud And New Roles For Players
It’s often widely acknowledged that all players in the software ecosystem needs to make adjustments and put efforts to embrace the world of cloud. We saw in the earlier posts the nature of issues that need to be confronted by buyers, IT service provide…
