Technology and the Effective Marketer (Part 3)
In part three of this series I’ll focus on customer intelligence driven marketing and the proper use of data. In the “information economy,” data is created at an unbelievable pace, but to make some reasonable business use of that data is challenging. The concept of being a data driven business isn’t new, but there are [...]
A P2P Implementation Guide: Avoid the “Dumb Ways to Die”
Given YouTube’s rising influence – or at least the time we’re all wasting watching silly clips – we decided to honor the namesake viral video with a Spend Matters research paper titled: A P2P Implementation Guide: Avoid the “Dumb Ways to Die.” Our thesis is that far too many companies get themselves into trouble with [...]
Dreamforce 12: Social business capabilities evolve in the cloud
Like we needed more confirmation that the cloud is where so much of our businesses are shifting. The evolution of Salesforce is just another proof point that social business will largely exist there too.
The Skills Gap; Building a Social Business
In the recent IDC annual social business survey (June, 2012, N=700) we found that 67% of North American companies were using / implementing social solutions. That’s a huge number and up 25% in only a year. With this rapid increase…
Research: Spotlight on social media risk management
A new report by Altimeter Group sheds light on the importance of risk management as applied to social media.
How Tough Will Analytics Be in Ossified Firms? (Part 2 of 3)
Part 2 of 3 – How tough will it be to get value out of analytics? For some firms, it will be grim. Great insights are only going to be helpful to firms that can change.
Customer Service, the New Marketing in the Era of the Social Customer
Okay, I’m not the first person to write about this idea, but it has been on my mind lately, so I wanted to share my perspective on what I think is a very important change that is starting to occur for businesses and customers. The social customer is a term that is used quite a [...]
The Next Social Media Challenges
The day of constrained IT is over. The time when throughput, processing windows, DASD shortages, memory constraints, slow processor speeds, etc. are effectively over. Even when companies experience short-term computing crunches, cloud services like Amazon’s EC2/AWS are there to deal with spikes in demand. This is a critical learning point as the lack of constraints [...]
Short Tale Judging 2012
Short Tale Award 2012 Last year we introduced the Short Tale Award as a way to give companies a chance to showcase the videos they were making for front office business operations — sales, marketing and service. Well, that was pretty cool. We received many entries and posted the best, along with our award on [...]
The Disruptive Shifts: Calling Out Social Business Amongst Mobile, Cloud, Consumerization, and Big Data
There’s a sense of profound change in the air in the large companies I speak to these days. The rapidly changing consumer technology world, along with a huge helping hand from the Web, is fundamentally changing how business gets done.
Most of us have either witnessed this or have read it the press. We [...]
