Social Business on the Ground
When we set out to investigate case studies, we were looking for “slam dunk” examples where 2.0 initiatives were inextricably tied to business results. In effect, we wanted to begin to dispel the criticisms that e20 was just the next silly, narcissistic exploit to enter the enterprise on the heels of yet another consumer fad: [...]
Enterprise 2.0: The Next Narrative
Enterprise 2.0 was launched in the spring of 2006 as a result of Andrew McAfee’s case study interviews in 2005 on Dresdner Kleinwort Wasserstein (DrKW), an investment bank in London. The story unfolded after he and his team studied the work of J.P. Rangaswami, who was then Global CIO of the bank. It’s sometimes surprising to me [...]
