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The False Dichotomy of B2C and B2B

The False Dichotomy of B2C and B2B

By Jeff Nolan on September 4, 2012

The segmentation of business (B2B) and consumer (B2C) behaviors is a false dichotomy to begin from, what really matters is the customer lifecycle and renew-ability of the relationship. Is a purchase cycle highly deliberative in nature, does the post transaction phase focus on repetition of purchase or a shift to services and add-ons, how does the retail experience inform purchases, and much more

Posted in Business, Featured Posts | Tagged B2B, B2C, channels, enterprise software, marketing, SaaS, sales | 1 Response

Event Report: 2009 SAP Influencer Summit - SAP Must Put Strategy To Execution In Order To Prove Clarity Of Vision

Event Report: 2009 SAP Influencer Summit – SAP Must Put Strategy To Execution In Order To Prove Clarity Of Vision

By R "Ray" Wang on December 11, 2009

(Photos by R Wang & Insider Associates, LLC.   Copyright © 2009 All rights reserved.)
Re-innovation Now At The Heart Of SAP’s Focus And Strategy
SAP has faced a rough two years.  From the continuing market pressure on new license revenue, false-start launch of Business By Design (ByD), management restructuring, and issues with [...]

Posted in Business | Tagged Apps Strategy, Boston, Boston Park Plaza, Business Objects, Business process management, Business suite 7, channel programs, channels, compliance software, cost reduction, CTO, custom development, customer data integration, data governance, data integration, Delivered Innovation, deployment options, economic recession, ecosystems, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, Enterprise Business Apps Vendors, enterprise software, erp, event report, Industry Event, innovation, Jim Hagemann Snabe, John Wookey, license policy, maintenance fees, Maintenance Hike, microsoft, Microsoft SharePoint, Microsoft Silverlight, middleware platforms, oracle, partner ecosystems, partnerships, Peter Graf, product road maps, SaaS, sap, SAP Business By Design, SAP Business Suite 7, SAP Influencer Summit, SAP OnDemand Large Enterprise, software as a service, vendor events, vendor strategy | 2 Responses

Best Practices: Lessons Learned In What SMB’s Want From Their ERP Provider

Best Practices: Lessons Learned In What SMB’s Want From Their ERP Provider

By R "Ray" Wang on November 2, 2009

Competition Intensifies For The Small And Medium Organization’s Software Budget

Software vendors such as Oracle and SAP can no longer rely on their large enterprise customers for double digit year-over-year growth.  In fact, their customers have not only reached a saturation point in being able to consume new solutions, but have also faced demands to cut [...]

Posted in Business, Featured Posts | Tagged best practices, business requirements, business solutions, CDC Software, channel programs, channels, Cloud Computing, enterprise applications, enterprise apps, Enterprise Business Apps, Enterprise Business Apps Vendors, enterprise software, Epicor, erp, Exact Software, financing options, IFS, Infor, Lawson, market strategy, microsoft, Microsoft Business Solutions, Microsoft Dynamics, Microsoft Office, netsuite, oracle, QAD, SaaS, smb, sme, social enterprise apps, Software Ecosystems, software trends, Software Vendors, SYSPRO, vendor financing, vendor strategy, VM Ware, Web 2.0 | Leave a response

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