By R "Ray" Wang on May 6, 2013
The Gartner Market Share Analysis:CRM Software Report Raises Questions On Accuracy of Market Sizing Reports The recent Gartner report “Market Share Analysis: Customer Relationship Management Software, Worldwide, 2012” has generated some controversy among the enterprise software set. The report and other reports such as these, are often used for bragging rights by vendors and for [...]
Posted in Business, Featured Posts, Technology / Software | Tagged #archat, #GartnerCRM, analyst relations, Apps Strategy, Chief Customer Officer, Chief Marketing Officer, Chief Sales Officer, Chief Service Officer, Cloud, Cloud Computing, Cloud options, Cloud Wars, CMO, Constellation Research, CRM, customer relationship management, customer relationship management (CRM), customer service, CXP, enterprise, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, Enterprise Business Apps Vendors, enterprise class, enterprise software, erp, gartner, ibm, IIAR, Kirill Tartarinov, Legacy Analyst firms, Market Sizing, Monday's Musings, oracle, Oracle Siebel, R "Ray" Wang;, rwang0, salesforce.com, sap, SAP CRM, siebel, Siebel Systems, Software Insider, Software Insider Index, Software Insider Insights™, SoftwareInsider, vendor strategy |
By R "Ray" Wang on March 6, 2013
Greater Adoption In Social Business Signifies A Move To Consolidate Platforms Constellation’s buy-side clients tend to fit in the market leader or fast follower categories when it comes to organizational personas of disruptive technology adoption. Since 2010, respondents have progressed through the DEEPR framework and the latest results from 2012 indicate that most survey respondents [...]
Posted in Trends & Concepts | Tagged #adobesummit, #ibmsocial, #ngcollective, #sabasummit, adoption, Apps Strategy, best practices, Business Outcomes, CEO, CFO, Chief Collaboration Officer, Chief Customer Officer, Chief Financial Officer, Chief HR Officer, Chief information officer, Chief Marketing Officer, Chief People Officer, Chief procurement officer, Chief Sales Officer, Chief Service Officer, CHRO, CIO, Cloud options, CMO, CoIT, collaboration, collaboration insights, collaboration software, customer engagement, Customer Experience, disruptive, disruptive technologies, Disruptive technology, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, Enterprise Business Apps Vendors, enterprise class, enterprise collaboration, enterprise software, enterprise strategy, innovation, R "Ray" Wang;, rwang0, socbiz, social business, Social Business Software, social business strategist, Social Media, social technologies, Software Insider, SoftwareInsider, sxsw, Tuesday's Tip |
By R "Ray" Wang on March 6, 2013
Shift From CMO to CDO Is In Progress Today’s marketing strategies increasingly depend more on digital and on data than in the past. With more data, marketers can measure against a new set of metrics that matter including: calculating return on promotional investment (ROPI), performing multivariable testing (beyond A/b) driving conversion rates and optimizing efforts, [...]
Posted in Featured Posts, Trends & Concepts | Tagged Apps Strategy, business strategy, Business Transformation, CDO, Chief Digital Officer, Chief information officer, Chief Marketing Officer, CIO, Cloud, Cloud Computing, CMO, Consumerization of IT, customer engagement, Customer Experience, customer relationship management, customer relationship management (CRM), digital marketing, Digital Marketing Transformation, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise strategy, marketing, Marketing Automation, Matrix Commerce, mobile, mobile enterprise, R "Ray" Wang;, rwang0, Social Media, Software Insider, SoftwareInsider, trends |
By R "Ray" Wang on February 28, 2013
The Why Behind Big Data Starts By Asking What’s The Business Outcome So organizations have lots of data. New techniques have emerged to correlate big data. Enamored by the potential of big data, leaders are now reinvesting in technologies to find hidden nuggets of insights with the business goals of: Mitigating regulatory risks Identifying operational [...]
Posted in Featured Posts, Technology / Software | Tagged #infaanalyst, #strataconf, Apps Strategy, Big Data, BigData, business activity monitoring, Business Analytics, Business Hiearchy of Needs, business intelligence, Business Outcomes, business strategy, Chief Collaboration Officer, Chief Customer Officer, Chief Financial Officer, Chief HR Officer, Chief information officer, Chief Marketing Officer, Chief People Officer, Chief procurement officer, Chief Sales Officer, CIO, Data deluge, data integration, Data to Decisions, Data2Decisions, Decision Management, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, information management, information supply chain, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider, Tuesday's Tip |
By Dion Hinchcliffe on February 26, 2013
By now you’ve probably heard the prediction floating around that by 2017 or so the CMO will have a larger operating budget than the CIO. By itself, it’s not particularly surprising as marketing has long had a focus on major media and broad market engagement, both expensive propositions in today’s ever-more fragmented media world. Furthermore, [...]
Posted in Featured Posts, Trends & Concepts | Tagged BYOA, Chief information officer, Chief Marketing Officer, CIO, CMO |
By R "Ray" Wang on January 3, 2013
The Inside Story On Oracle Fusion Apps At The End of 2012 Constellation sat down with Steve Miranda, Oracle’sExecutive Vice President of Oracle Applications Product Development to discuss the state of Oracle Fusion Apps in a no-holds barred honest conversation about what’s working, what’s not, and what to look forward to in 2013. R “Ray” [...]
Posted in Technology / Software | Tagged Apps Strategy, Architecture, Business Outcomes, business platforms, business solutions, business technology, Chief Collaboration Officer, Chief Customer Officer, Chief Financial Officer, Chief HR Officer, Chief information officer, Chief Marketing Officer, Chief People Officer, Chief procurement officer, Chief Sales Officer, Chief Service Officer, CHRO, CIO, Cloud, Cloud Computing, cloud integration, Cloud options, Cloud Wars, CMO, collaboration, collaboration software, Constellation Research, Consumerization of IT, COO, Corporate Vision, Corporate Vision And Strategy, CTO, Customer Experience, customer relationship management, customer relationship management (CRM), customer service, Data to Decisions, Data2Decisions, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise architecture, Enterprise Business Apps, Enterprise Business Apps Vendors, enterprise software, enterprise strategy, erp, IT Strategy, Market Maker 1:1, Next generation apps, Oracle Apps Unlimited, Oracle E-Business Suite, Oracle Fusion Apps, Oracle Public Cloud, R "Ray" Wang;, rwang0, SaaS, saas bigots, SaaS strategies, salesforce.com, sap, Software Insider, Software Vendors, SoftwareInsider, Steve Miranda, vendor strategy |
By R "Ray" Wang on September 24, 2012
Dreamforce Represents The Mecca For The “Art Of The Possible” In The Enterprise Whether Salesforce.com’s flagship conference at Moscone Center was the most attended conference (~48,000) or the most registered for event (~90,000), matters not. When examined in context of the magnitude of what was accomplished, the impact of this 10th annual event transcends attendance [...]
Posted in Business, Featured Posts, Technology / Software | Tagged Apps Strategy, Business Transformation, business value, Chief Customer Officer, Chief information officer, Chief Marketing Officer, Chief Sales Officer, Chief Service Officer, CIO, Cloud, Cloud Computing, Cloud Wars, CMO, Consumer Tech, Consumerization of IT, CRM, customer engagement, Customer Experience, customer relationship management, customer relationship management (CRM), customer service, df12, Dreamforce, Engagement Apps, enterprise, Enterprise 2.0, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, Enterprise Business Apps Vendors, enterprise class, enterprise software, enterprise strategy, event report, future of work, Infor, Infor Global Solutions GmbH, Infor ION, Next Gen Customer, Next Gen Customer Experience, Next Gen CXP, next generation, Next generation apps, R "Ray" Wang;, rwang0, SaaS, socbiz, social business, Social CRM, Social Enterprise, social enterprise apps, social technologies, software as a service, Software Insider, SoftwareInsider, user conference, user event, vendor events, vendor strategy, workday |
By R "Ray" Wang on August 14, 2012
CRM Continues To Evolve In A World Of Engagement The CRM industry’s major non-vendor customer focused event kicked off at the Marriott Marquis in New York from August 13th to 15th. Conversations with prospects and practitioners at the event highlighted a few emerging trends: Shift from transaction to engagement. CRM traditionally focused mostly on the [...]
Posted in Trends & Concepts | Tagged Apps Strategy, B2B, B2B E-commerce, B2C, B2C E-commerce, best of breed, best practices, brand, Business Analytics, Business process management, CCM, cdi, CEP, Change Management, Chief Customer Officer, Chief Marketing Officer, Chief Sales Officer, Chief Service Officer, Cloud, Cloud Computing, cloud integration, Cloud options, CMO, complex event processing, Constellation Research, Consumer Tech, Consumerization of IT, Corporate Strategy, CRM, CRM Magazine, customer data integration, customer engagement, Customer Experience, customer experience management, Customer Hubs, customer relationship management, customer relationship management (CRM), customer service, customer service; -business, Customer Support, CXP, Engage, engagement, Engagement Apps, enterprise, enterprise applications, enterprise apps, event report, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider |
By R "Ray" Wang on August 2, 2012
Marketing and Advertising Budgets Are The New Land Grab Constellation Research, Inc. predicts that the global advertising market (paid search, display, and classified) will hit $125B by 2015. While IT budgets continue to stay flat, marketing budgets are up. Warc’s recent Global Marketing Index (GMI) entered positive territory in March 2012. Consequently, the heat [...]
Posted in Business, Featured Posts | Tagged $KANA, acquisition, acquisitions, adobe, analytics, Apps Strategy, B2B, B2C, best of breed, best practices, BI, Big Data, BigData, brand monitoring, Business Analytics, business intelligence, Business process, business process outsourcing, Chief Customer Officer, Chief information officer, Chief Marketing Officer, CIO, CMO, CoIT, Constellation Research, Consumerization of IT, CRM, CustExp, customer engagement, Customer Experience, customer relationship management, CXP, Dell, Digital Marketing Transformation, disruptive, disruptive technologies, Disruptive technology, Eloqua, engagement, Engagement Apps, enterprise apps, Enterprise apps strategy, enterprise class, enterprise software, From Transaction To Engagement, google, HubSpot, IT budgets, marketing, marketing agencies, Marketing Automation, Marketo, mergers, Mergers And Acquisitions, oracle, R "Ray" Wang;, rwang0, sales, sales force automation, salesforce.com, SAS, SAS Institute, social analytics, social business, Social Business Software, Social CRM, social marketing insights, socialytics, Software Insider, SoftwareInsider, Unica, user strategy, vendor strategy |
