CTO, CIO, CMO, CPO, C3PO?
The CIO and CTO titles have been around for a bit… And I can sympathise with that, after all IT used to be something magical hard-to-grasp stuff for many in the upper echelons of the organisations. And much of that…
Event Report: Customers Very Happy At Ultimate Connections 2013 (#ulticonnect)
Partnership Announcements Enhance Ultimate Software’s Offerings Amidst a crowd of 1500 customers, partners, and attendees, Ultimate Software held their annual gathering from March 12th to March 15th, 2013 in Las Vegas. Geared towards the medium sized to enterprise markets, Ultimate Software has steadily taken market share from ADP for payroll and expanded out into operational [...]
Technology and the Effective Marketer (Part One)
Marketing, more than most business functions, has seen a great deal of disruption and change over the past several years, fueled by the Internet, the social web, social media and social networks. The dramatic change in customer / prospect expectations…
Marketing and IT tensions: ‘CxO Talk’ debuts today
A new breed of chief marketing officer seeks data-driven answers to tough challenges, such as establishing clear links between marketing spend, activities, and specific business outcomes. To meet these goals, marketers have taken over an increasing slice of the overall budget that enterprises allocate to technology. Not surprisingly, this trend corresponds to the growth of [...]
If I were a CMO
I would bask in all the attention the IT world is paying to me seeing that I am going to be spending lots of $$$ in the next few years. If Gartner says it is true, the IT world usually jumps, correct? But I would be pissed that many IT vendors treat me like an [...]
From CIO to CMO, A Data Story
If you came into marketing because you didn’t like numbers, then you don’t have much of a future. Beth Comstock, CMO at GE Much has been written about the shift in spending from the CIO to the CMO, Gartner has been out front on this by forecasting that by 2017 the office of CMO will [...]
It’s Time To Consolidate Social Business Platforms
Greater Adoption In Social Business Signifies A Move To Consolidate Platforms Constellation’s buy-side clients tend to fit in the market leader or fast follower categories when it comes to organizational personas of disruptive technology adoption. Since 2010, respondents have progressed through the DEEPR framework and the latest results from 2012 indicate that most survey respondents [...]
Trends: Seven Priorities In The Shift From CMO to Chief Digital Officer
Shift From CMO to CDO Is In Progress Today’s marketing strategies increasingly depend more on digital and on data than in the past. With more data, marketers can measure against a new set of metrics that matter including: calculating return on promotional investment (ROPI), performing multivariable testing (beyond A/b) driving conversion rates and optimizing efforts, [...]
Focus On The Business Outcomes, Not Technology With Big Data
The Why Behind Big Data Starts By Asking What’s The Business Outcome So organizations have lots of data. New techniques have emerged to correlate big data. Enamored by the potential of big data, leaders are now reinvesting in technologies to find hidden nuggets of insights with the business goals of: Mitigating regulatory risks Identifying operational [...]
The Mythical Traditional CIO
Dion Hinchcliffe talks about the growing shift of tech dollars to the CMO, and even more shrinking of the CIO’s role. Several reactions: a) Marketing is only the latest buying center to come to the attention of tech market watchers. Few people seem to acknowledge the CMO has long used TV audience monitoring, POS data, [...]
