Takeaways from Cloudforce, and a Bit More
At Cloudforce, New York last Friday, we heard a smattering of things we also got at Dreamforce. That was part of the plan because Salesforce bills its regional events as a chance to bring Dreamforce to the customer. As proof I heard that Marc Benioff and crew are off to Japan this week to do [...]
Cloudforce NYC Brings New Analytics to Marketing Cloud
Today at Cloudforce New York, being held in the Jacob Javitz Center, Salesforce.com unveiled a powerful new approach to marketing data analysis designed to give marketers much clearer insights into the social data they collect. The company says that this insight will drive more actionable information and sales. Just what the social doctor ordered, I [...]
Cloudforce New York
So, just about a month after Dreamforce, Salesforce.com is coming to New York for one of its regional Cloudforce conferences. The event will be at the Javitz Center in Manhattan on October 19. Salesforce is expecting six thousand attendees. The focus of the event is supposed to be on the newly re-announced Marketing Cloud — [...]
Cloudforce New York and the Rise of the Social Enterprise
I was sitting in the “blogpound” at Cloudforce New York, the seating area where Salesforce.com considerately places press, analysts and bloggers along with tables, power and Wi-Fi, when it dawned on me. Despite all the articles, blogs and books (and Paul Greenberg’s ceaseless public speaking) dedicated to the social media phenomenon in CRM, we may [...]
Enterprises must change or die, says Benioff
We’ve heard this message before from Salesforce.com CEO Marc Benioff, of course, but it was delivered with some especially gruesome imagery in a Q&A session with media and analysts at Cloudforce London today. Answering a question about companies that don’t embrace Salesforce.com’s message of the social enterprise, Benioff warned: “They’re not going to be around [...]
Enterprise 2.0 and the VC Industry
Enterprise 2.0 came to Boston this week and it provided an interesting snapshot of an emerging market. At the same time Deloitte and the National Venture Capital Association (NVCA) released a study that calls for a more robust IPO market. I see connections. First, E2.0 as it is abbreviated, made its annual visit to Boston. [...]
