The Path to Co-Creating a Social Business: The Early Adoption Phase
The figures vary but in the last several years a major change has begun in organizations around the world. Sometimes the efforts are small and unsanctioned, sometimes they are big and bold, but increasingly businesses are employing social media strategically to engage deeply with both their workers and customers. We see this all the time [...]
The Key To Community and Change Management: Engage your Ecosystem
Tweet I seem to only want to blog about emails at the moment, which I guess is OK. One of the mails I have in my hopper comes from the SAP Community Network (SCN). It’s an invitiation from Chip Rodgers, SCN vp and COO, to a call about a forthcoming platform migration for SCN. Now [...]
Community Management and Community Managers
The community manager position in marketing organizations across all industries is one of the hottest gigs and it’s been that way for a few years now. The role is attracting people because of the opportunity to drive new processes and build professional brand equity for the individual as much as the company, and it doesn’t [...]
When online communities go to work
While the debate continues on about whether consumer social networking is an effective model for how we should run our organizations in the future, one under-appreciated online phenomenon is quietly and steadily remaking the very notion of business itself.
The world of online communities has evolved with social computing to become one of the most powerful new models for getting work done. Read my exploration of “When online communities go to work.”
Community Management: The Strategic New IT-Enabled Business Capability
There’s been a lot of discussion in Enterprise 2.0 circles recently on the topic of something known as online community management. While precise definitions of this activity can be hard to pin down, most generally accept that it involves the…
Webciety and Enterprise 2.0: A snapshot of today’s social computing conversations
Though smaller than in year’s past, Germany’s CeBIT trade show in Hanover this week remains one of the giants of the industry and is a must-attend event for much of Europe’s technology leaders. For the last two years, I have been participating in Webciety, a show within a show that explores the emerging 21st century digital lifestyle.
Here is a breakdown of how Europe is looking at Enterprise 2.0 adoption and how it affects us as well.
Making government more open and social
Can social tools and community-based approaches truly help our government function better and operate more efficiently? Will open access to government data create important new opportunities for citizens and increase transparency? As we’ll see, these two questions are currently top-of-mind in many public sector policy discussions this year. The questions also herald underlying forces at work in the government landscape in many countries around the world, including the United states.
Here are some of the initiatives that are taking place this year and what’s happening with Government 2.0 as 2010 begins to heat up.
Ten emerging Enterprise 2.0 technologies to watch
Two significant and closely related trends in enterprise computing this year are the growth of Software-as-a-service (SaaS) and social computing. By most accounts, both are gaining ground fairly rapidly while still not being used for core business functions or mission critical applications in most large firms, at least not yet.
Here’s a breakdown of what Enterprise 2.0 technologies and products to watch this year.
Social CRM: Ground zero for Enterprise 2.0 in 2010
There’s been some debate recently on whether Social CRM is part of the broader Enterprise 2.0 story. I try to answer the question and explore some of the latest thinking on social business and how it can help transform the customer relationship for real competitive advantage.
Enterprise 2.0: The 2009 year in review
It’s that time of year again, when we look back at the year that was while making next year’s technology and business predictions. 2009 was an exciting year across the board for all things Web 2.0 in the enterprise and related topics. I often find that it’s when we take time to look back at [...]
