Carrot Beats Stick
WooHoo: You’ve just unlocked the URL of Blogville Badge! With Hostess becoming as bankrupt as the nutritional information in a Ding Dong and Kodak redefining the Kodak moment of another kind of bankruptcy, I immediately thought of my childhood. Thankfully those cheerful marketing images that blanketed the store shelves were…
Shrinking Balls
In my last post, I wrote about the sentiment analysis of the Super Bowl and how brands are impacted by the real-time stream. That stream stimulates a Mean Girls phenomenon that causes people to be more passionate and start to bully as they become more popular. I know some analysts…
Blast Off To Constellation!
First Things First. Thank You Altimeter Group. The rumors are true. I’ve left, but on good terms. I remain a unit member and investor of Altimeter. I wish my former colleagues the best. In fact, Altimeter’s been doing great work. The firm has grown from 10 to 135 clients in 13 months. The team is [...]
