Beyond The Three V’s of Big Data – Viscosity and Virality
Revisiting the Three V’s of Big Data It’s time to revisit that original post from July 4th, 2011 post on the the Three V’s of big data. Here’s the recap: Traditionally, big data describes data that’s too large for existing systems to process. Over the past three years, experts and gurus in the space have [...]
Why Customers And Prospects Expect Clearer Rules About Content Marketing
Original Mission Improves Engagement Through Relevancy Content marketing re-emerges as a hot topic and trend in improving engagement with existing customers and prospects. Marketers can improve the likelihood of engagement through the creation and sharing of relevant information. Typical delivery formats include advertorials, emails, branded websites, white papers, webinars, podcasts, and field marketing events. Content [...]
Crappy Content is a Crappy Business
Came across this Tweet a few moments ago from my friend Leigh. content is a crappy business $AOL “@hblodget: There Is Something Fundamentally Wrong With AOL’s Media Business read.bi/vPzhT4” — Leigh Drogen (@LDrogen) December 17, 2011 I was about to RT or write a snarky reply, but then I got thinking about Christopher Hitchens, especially after reading Christopher [...]
The Three C’s of Social Business
Einstein said "everything must be made as simple as possible, but not one bit simpler". That concept, often tied to Occam’s Razor, is very powerful when looking at new theories and models. I decided to apply this process to social…
There’s a New Sheriff in Town and His Name is “Content”
Just read a great top-level overview of Google’s Panda on SEOMoz. If you haven’t been following Panda, or you’re not involved with marketing much, it is Google’s latest algorithmic attempt to minimize the ability to game search results. This article is at a good level for CEO’s, Board Members, Investors, and other Interested Parties to [...]
I Don’t ‘Like’ to Annoy my Friends
While I was well aware (how could you not be) that Facebook has been on a mission to place ‘Like’ buttons everywhere, apparently I wasn’t paying attention when the company decided to handle how they manage those ‘Likes’. I dropped by my Wall earlier today and found that now everything I ‘Like’ is posted there. I [...]
Just What I (Don’t) Need, More News
I’ve been playing around with LinkedIn Today for a bit and have come to the conclusion that, as much as I like both LinkedIn and their partner Twitter, it doesn’t work for me. I absolutely understand how LinkedIn needs more pageviews and time spent on their site – especially with their upcoming IPO. I am [...]
Demand Media pivots into User-Generated Content
Gotta hand it to Demand Media ($DMD), despite the beating they have taken for being a ‘content farm’ they have repositioned themselves very nicely away from the firestorm. First they not only escaped but apparently benefitted from Google’s algorithm shift, aimed directly at the content farms that they supposedly were. Now they’ve made a move [...]
Tablets & Laptops – Consumption, Creation & the Replacement Cycle
Just got back from a few very refreshing days off in Phoenix – with my son – and my Apple ($AAPL) iPad – but sans laptop. Ironically, I was asked to do a press call with Crains’ yestrday discussing the potential for business apps on the iPad. Since I was a firsthand case study, I [...]
Maggie’s Content Farm
Apologies for the post-Grammys inspiration, but if you make your living – directly or indirectly – by writing, you need to read this New York Times piece, and Barry Ritholtz’s followup – right now. At Media Companies, a Nation of Serfs (New York Times) The Dangle: Illusory Promises of Content Farms (The Big Picture) As [...]
