Technology and the Effective Marketer (Part 3)
In part three of this series I’ll focus on customer intelligence driven marketing and the proper use of data. In the “information economy,” data is created at an unbelievable pace, but to make some reasonable business use of that data is challenging. The concept of being a data driven business isn’t new, but there are [...]
The New Engagement Platform Drives The Shift From Transactions
Convergence In The Five Forces Of Consumerization Of Technology Drives The Next Big Thing Social has given us the tools to connect. Mobile has given us the ability to interact any time and anywhere. Cloud delivers access points to us with a rich array of content and information. Big data provides us with the context [...]
Beyond The Three V’s of Big Data – Viscosity and Virality
Revisiting the Three V’s of Big Data It’s time to revisit that original post from July 4th, 2011 post on the the Three V’s of big data. Here’s the recap: Traditionally, big data describes data that’s too large for existing systems to process. Over the past three years, experts and gurus in the space have [...]
Five Technologies that are Changing CRM, Comments on CRM’s Next 5 in 5
The other day I was pointed to an interesting post on the Software Advice web site called CRM’s Next 5 in 5, 5 technologies that will change CRM over the next 5 years. The post was written by CRM analyst…
The Left Over Prediction for 2011, Winning the Local Wars
The process of coming up with predictions each year is an interesting one. It involves a lot of brainstorming and idea pitching of course, and in the end quite a few ideas end up on the "cutting room" floor. Now…
Micro-chunking Software: Tibco and Zoho CEOs Sing the Same Song (Just from Different Notes)
This should probably be a Tweet, but I am not smart enough to squeeze it into 140 characters – perhaps Tumblr or Posterous notes? Anyway, I am in a rambling mood – but I’ll keep it short, just pointing to stuff I read. After all, there’s a reason why my personal blog has the tagline [...]
