NorthgateArinso – More than you might suspect….
Dr Pepper (full disclosure – my favorite beverage) had an ad campaign for years claiming their carbonated drink was “so misunderstood“. Over the years, I’ve encountered a number of technology and services firms whose reputation or brand stood for one thing but the company was actually something else altogether. NorthgateArinso (NGA) is somewhat in that camp. [...]
Dude – Where’s My Customer? On Telcos, Utilities and Smart Grids. Towards a “SIM Card” for Smart Grids
We had a really solid briefing with Convergys today. The firm sells software and services to telcos and utilities for customer care and billing – it has 80k employees worldwide, 550+ clients, and $3bn in revenue. According to Greenmonk research most utilities are failing to understand the the need to put the customer right at the [...]
