Two Questions and Some Answers
There are two questions that emerging companies in the CRM space field when they face the analysts — when are you going public and why don’t you build out a full CRM capability? The first question is easily and deftly handled by most executives and it must be. An IPO has its own cadence and [...]
Building a Customer Experience Strategy
This sounds like an ambitious post and I guess it is, but let me say up front that there is no “one size fits all” answer to how to build a customer experience strategy. There are though, some things that you should consider and some tips that are working for some of my clients. What [...]
10 Ways Cloud Computing Is Revolutionizing Manufacturing
The best manufacturers I’ve visited this year all share a common attribute: they are obsessed with making themselves as easy as possible to work with from a supply chain, distribution and services standpoint. Many are evaluating cloud-based manufacturing applications including Enterprise Resource Planning (ERP) and several have adopted cloud-based applications across their companies. With so much interest, [...]
Monday’s Musings: The Controversy Surrounding Gartner’s CRM Market Share Analysis
The Gartner Market Share Analysis:CRM Software Report Raises Questions On Accuracy of Market Sizing Reports The recent Gartner report “Market Share Analysis: Customer Relationship Management Software, Worldwide, 2012” has generated some controversy among the enterprise software set. The report and other reports such as these, are often used for bragging rights by vendors and for [...]
Rank
The CRM world has been atwitter, to borrow a phrase, ever since Gartner released its CRM market size report on April18. Since I am not rich, I do not own a copy of the document but the table of contents provides some very interesting fodder. The top five, in order, are Salesforce, SAP, Oracle, Microsoft [...]
2013 CRM Market Share Update: 40% Of CRM Systems Sold Are SaaS-Based
Last year, four out of every ten CRM systems sold were SaaS-based, and the trend is accelerating. In the recent Gartner report Market Share Analysis: Customer Relationship Management Software, Worldwide, 2012 published April 18, 2013 the authors provide insights into why the worldwide CRM market experienced 12% growth in 2012, three times the average of [...]
Microsoft and Salesforce are over 60% of all Gartner CRM Inquiries
Every year Gartner receives an average 100,000 inquiries from their valued end-user clients on a wide variety of IT topics. Their most recently released series of statistics is included in Inquiry Analytics Statistics: Topic and Vendor Mind Share for Software, 4Q12 published March 13th of this year. Ten geographic regions and eight industries are also tracked, [...]
Marketing’s Renaissance
Marketing is taking CRM by storm; while we’ve all been fixated on social media, many companies — both vendors and end customers — have been acting more broadly by acquiring and extending marketing solutions. At the recent Microsoft Convergence 2013 held in New Orleans in March, the company put a lot of emphasis on marketing. [...]
Personas Are The Future of Enterprise Apps: Lessons Learned From Scribe Software
In any technology-centric company, product managers, engineers and developers who have their finger on the pulse of customers have the highest credibility and respect. Over time they also have the most success in their careers. This happens because their innate understanding of the customer is the most valuable currency there is to a development team. [...]
21 Most Admired Companies Making IT A Competitive Advantage
All enterprises, regardless of what they produce or the services they deliver, are really information businesses. The accuracy, speed and precision of IT systems means the difference between winning or losing customers, keeping supply chains profitable, and solidly translating new concepts into revenue-producing products and services. The world’s best-run services businesses have customer-driven IT as [...]
