By Denis Pombriant on February 27, 2015
The continuing roll out of platform technology is bringing many applications together to support better, and in many cases new, business processes. Not long ago it was nearly impossible for back office people to know about what the front office was doing, in fact, it was hard for marketing and sales to know how they […]
By Paul Greenberg on February 23, 2015
The three marketing companies that won this year’s Watchlist- Adobe, Callidus Cloud and OutMarket – couldn’t be any more different. Check them out: It is so worth it.
By Paul Greenberg on February 12, 2015
Salesforce has won mindshare at a level so substantial that all other companies — including much bigger ones — compete against it. Salesforce is Elite, all right. But is it perfect?
Posted in Business, Featured Posts, Technology / Software | Tagged Cloud Computing, CRM, CRM Watchlist, CRM Watchlist 2015, enterprise software, Fortune 500, Marc Benioff, salesforce.com, TechCrunch | Leave a response
By Paul Greenberg on February 11, 2015
The CRM Watchlist 2015 Elites is a small group with a huge impact. Yesterday, we looked at Microsoft, and today, we take a look at the littlest of the four: PROS. Let ‘er rip.
By Paul Greenberg on February 10, 2015
Since the last third of Steve Ballmer’s reign and continuing with Satya Nadella, Microsoft has made a commitment to thinking in ecosystems — and just in time. What can they do to improve?
Posted in Business, Featured Posts, Technology / Software | Tagged Cloud Computing, CRM, CRM Watchlist, CRM Watchlist 2015, enterprise software, microsoft, Satya Nadella, Steve Ballmer | Leave a response
By Paul Greenberg on January 27, 2015
The 4th annual Lifetime Achievement Award goes to the institution which, historically, might have had the most impact on the CRM industry. That would be CRM Magazine. Find out why.
By Paul Greenberg on January 8, 2015
What is the state of customer engagement? What kind of framework needs to be created to help businesses achieve that engagement? It starts here with the 2015 agenda for customer engagement.
By Denis Pombriant on January 5, 2015
We are now through almost 15 years of the century and for all of that time I have been analyzing the CRM industry as it has evolved. This year, rather than simply reviewing some of the progress we made in the industry for the last 12 months, I think taking a broader view of the […]
By Michael Fauscette on December 2, 2014
In part one of this series we looked at big data and transforming it into smart data, or data that is contextual, relevant and delivered to the right people / person at the right time. One of the other interesting and growing use cases in the business use of data is something called small data. […]
Posted in Featured Posts, Technology / Software | Tagged Apache Hadoop, Beowulf cluster, Big Data, CRM, Customer, Customer Experience, CX, data, data2action, decision systems, Distributed computing, enterprise, mapreduce, marketing, Open source, sales, sense and respond, small data, smart data, socbiz, supercomputer
By Denis Pombriant on October 24, 2014
Bluewolf, the consultancy that was founded to assist customers implementing and deploying Salesforce.com, has released its annual State of Salesforce report. The company started this practice a few years ago using MIT Sloan School of Management personnel to interview Salesforce customers and the methodology is tight. So what’s in the report? Just what you might […]