Marketing’s Renaissance
Marketing is taking CRM by storm; while we’ve all been fixated on social media, many companies — both vendors and end customers — have been acting more broadly by acquiring and extending marketing solutions. At the recent Microsoft Convergence 2013 held in New Orleans in March, the company put a lot of emphasis on marketing. [...]
Personas Are The Future of Enterprise Apps: Lessons Learned From Scribe Software
In any technology-centric company, product managers, engineers and developers who have their finger on the pulse of customers have the highest credibility and respect. Over time they also have the most success in their careers. This happens because their innate understanding of the customer is the most valuable currency there is to a development team. [...]
21 Most Admired Companies Making IT A Competitive Advantage
All enterprises, regardless of what they produce or the services they deliver, are really information businesses. The accuracy, speed and precision of IT systems means the difference between winning or losing customers, keeping supply chains profitable, and solidly translating new concepts into revenue-producing products and services. The world’s best-run services businesses have customer-driven IT as [...]
Technology and the Effective Marketer (Part 3)
In part three of this series I’ll focus on customer intelligence driven marketing and the proper use of data. In the “information economy,” data is created at an unbelievable pace, but to make some reasonable business use of that data is challenging. The concept of being a data driven business isn’t new, but there are [...]
Technology and the Effective Marketer (Part Two)
In part two of this series I’ll focus on the comprehensive marketing technology solution and then in part 3 we’ll look at customer intelligence driven marketing, the customer data value chain and the technology that underpins that approach. One of…
Crushpath Reboots the Pitch
I caught up with Sam Lawrence just before SXSW to hear about his latest milestone with the company he founded in 2011, Crushpath. Readers of this blog will remember Sam as the first highly visible CMO for Jive Software. Sam’s Go Big Always blog defined the category for social software back in ’09. Sam’s contribution was [...]
Event Report: Microsoft Dynamics Convegence 2013 (#conv13)
Customer Success, Acquisition, And New Features Drive Day 1 Headlines Almost 12,000 Microsoft faithful converged in New Orleans for the flagship Dynamics event. Wayne Morris (@WayneMorrisOz), CVP kicked off the event reiterating the theme of “A World Ahead”. Meanwhile, Kirill Tatarinov (@KirillTatarinov), President of Microsoft Business Solutions Division, led the session with a series of [...]
Why Cloud Computing Is Slowly Winning The Trust War
Seeing skeptical CIOs agree to cloud-based pilots of Customer Relationship Management (CRM), Enterprise Resource Planning (ERP) and other applications is evidence of how cloud computing is slowly winning the trust war. Further evidence can be seen from how skeptical many of these CIOs initially were, and how successful pilots led to their gradual trust. This [...]
CRM Watchlist 2013 Winners: Social is as Social Does the Mainstream, Part 2
Last Thursday, I reviewed Attensity, Gigya and Jive. This week we complete the circle with the final three social mavens – Get Satisfaction, Lithium, Nimble. Again, I’m a bit tough but I do think a lot of these companies and they have been impact playe…
KXEN — Predictive Modeling for Marketing, Sales and Service
This post is part of an occasional series on the AppExchange as Salesforce.com celebrates the seventh anniversary of its launch. The series will focus on some of the most interesting AppExchange applications of the last year. KXEN is a ten year-old company focusing on cloud-based predictive modeling that helps Salesforce users to build templates based [...]
