Content Management in the Social Age
I read this interesting piece on the redesign of the Reuters website, one paragraph jumped out at me as a consequential observation affecting a wide array of companies today: Known internally as “Reuters Next,” the new reuters.com will be a “state of the art” offering with a redesigned front-end and a proprietary content management system [...]
2011 Say Bye-bye!
Every year around this time I write two columns one on the year that was and another on what I expect the new year to bring. There is no methodology for this process and I believe this lack of method is important. I take a blank screen and fill it up with what has been [...]
Facebook’s Growing Web Platform
If you want to find something, anything on the web, you "google" it…I mean how ubiquitous has a company become when it’s name becomes the verb for a common activity? Now I realize there are other search options, but according…
Human Analytics
Someone (you know who you are) recently commented on my post about curation. In part the comment read, “Do you mean that it is the end result of the analytics phase, where relevant information on a specific topic is collected and acted upon?” The answer is yes and no and I thought it would make [...]
Curation and the Next Shiny Object
We tend to think of social media as a property of CRM, and it is, but the story hardly stops there. Social media is changing the world beyond CRM too and that’s what makes it valuable. If being social was strictly about commerce it might not be worth writing about. This week’s Economist has a [...]
Big in 2011: Curation and Consultation
Over the past two months, I’ve bookmarked less than a half dozen articles as worth noting for the insights they provide. Looking back over them this past week, I’ve noticed two dominant themes that are core to the nature of collaboration and the social web. These two themes, curation and consultation, will both be key [...]
Top Ten Predictions for 2011
This post is built from our annual IDC group effort to lay out ten predictions. The actual document should be up on IDC.com in a couple of weeks, for those of you who have a subscription anyway, so if you want to learn more about any of the predictions I’d point you there, it has [...]
Content Marketers: Are you a Teacher, a Curator, or a Pundit?
I’m a huge fan of Content Marketing, and as I have said, Content trumps SEO, Links, PPC, and most other ways you can market, especially for budget conscious startups. But what is Content Marketing, and more importantly, what makes for good Content Marketing Content? Wikipedia has a useful definition: Content marketing is an umbrella term [...]
