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customer engagement

Ron Johnson Out: The Customer Experience Files

Ron Johnson Out: The Customer Experience Files

By Jeff Nolan on April 9, 2013

I was in a cab yesterday with my wife, who works in the fashion industry, and she casually mentioned that Ron Johnson was out at JCP. I can imagine that everyone in the retail and fashion industry was aware of this 12 hours before the rest of us. This morning I was watching Squawk Box [...]

Posted in Business, Featured Posts | Tagged Companies, customer engagement, Customer Experience, JCP, Retail, Ron Johnson | 1 Response

It’s Time To Consolidate Social Business Platforms

It’s Time To Consolidate Social Business Platforms

By R "Ray" Wang on March 6, 2013

Greater Adoption In Social Business Signifies A Move To Consolidate Platforms Constellation’s buy-side clients tend to fit in the market leader or fast follower categories when it comes to organizational personas of disruptive technology adoption.  Since 2010, respondents have progressed through the DEEPR framework and the latest results from 2012 indicate that most survey respondents [...]

Posted in Trends & Concepts | Tagged #adobesummit, #ibmsocial, #ngcollective, #sabasummit, adoption, Apps Strategy, best practices, Business Outcomes, CEO, CFO, Chief Collaboration Officer, Chief Customer Officer, Chief Financial Officer, Chief HR Officer, Chief information officer, Chief Marketing Officer, Chief People Officer, Chief procurement officer, Chief Sales Officer, Chief Service Officer, CHRO, CIO, Cloud options, CMO, CoIT, collaboration, collaboration insights, collaboration software, customer engagement, Customer Experience, disruptive, disruptive technologies, Disruptive technology, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, Enterprise Business Apps Vendors, enterprise class, enterprise collaboration, enterprise software, enterprise strategy, innovation, R "Ray" Wang;, rwang0, socbiz, social business, Social Business Software, social business strategist, Social Media, social technologies, Software Insider, SoftwareInsider, sxsw, Tuesday's Tip | 1 Response

Trends: Seven Priorities In The Shift From CMO to Chief Digital Officer

Trends: Seven Priorities In The Shift From CMO to Chief Digital Officer

By R "Ray" Wang on March 6, 2013

Shift From CMO to CDO Is In Progress Today’s marketing strategies increasingly depend more on digital and on data than in the past.  With more data, marketers can measure against a new set of metrics that matter including: calculating return on promotional investment (ROPI), performing multivariable testing (beyond A/b) driving conversion rates and optimizing efforts, [...]

Posted in Featured Posts, Trends & Concepts | Tagged Apps Strategy, business strategy, Business Transformation, CDO, Chief Digital Officer, Chief information officer, Chief Marketing Officer, CIO, Cloud, Cloud Computing, CMO, Consumerization of IT, customer engagement, Customer Experience, customer relationship management, customer relationship management (CRM), digital marketing, Digital Marketing Transformation, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise strategy, marketing, Marketing Automation, Matrix Commerce, mobile, mobile enterprise, R "Ray" Wang;, rwang0, Social Media, Software Insider, SoftwareInsider, trends | Leave a response

Monday’s Musings: Understand The Four Personas Of Disruptive Tech Adoption

Monday’s Musings: Understand The Four Personas Of Disruptive Tech Adoption

By R "Ray" Wang on December 3, 2012

Pace of Innovation Exceeds Ability To Consume Rapid innovation, flexible deployment options, and easy consumption models create favorable conditions for the proliferation of disruptive technology.  In fact, convergence in the five pillars of enterprise disruption (i.e. social, mobile, cloud, big data, and unified communications), has led to new innovations and opportunities to apply disruptive technologies [...]

Posted in Trends & Concepts | Tagged #techoptimization, adoption, analytics, Apps Strategy, best practices, Big Data, BigData, Business Analytics, Business Outcomes, business strategy, change, Change Management, Cloud, Cloud Computing, CoIT, CoIT and the New CSuite, Constellation Research, Constellation SuperNova Awards, Consumer Tech, Consumerization of IT, Corporate Digital Divide, Corporate Strategy, Corporate Vision, Corporate Vision And Strategy, customer engagement, Customer Experience, customer experience management, Data to Decisions, Data2Decisions, Digital Divide, digital marketing, Digital Marketing Transformation, disruptive, Disruptive Tech Life Cycle, disruptive technologies, Disruptive technology, enterprise, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise class, enterprise software, future, future of business, future of work, innovation, innovation insights, innovation labs, management strategy, Monday's Musings, next gen cio, next gen CIO's, Next Gen Customer, Next Gen Customer Experience, Next Gen CXP, next gen enterprise, next gen IT leaders, next generation, Next generation apps, organizational strategy, outcome focused, People to People, public cloud, R "Ray" Wang;, rwang0, SaaS, socbiz, social business, Social Enterprise, Social Media, social technologies, Software Insider, SoftwareInsider, technology adoption, technology budgets, Technology Optimization, User Experience, ux | 2 Responses

Event Report: Dreamforce X (#DF12) Emerges As The South By Southwest (#SXSW) For The Enterprise

Event Report: Dreamforce X (#DF12) Emerges As The South By Southwest (#SXSW) For The Enterprise

By R "Ray" Wang on September 24, 2012

Dreamforce Represents The Mecca For The “Art Of The Possible” In The Enterprise Whether Salesforce.com’s flagship conference at Moscone Center was the most attended conference (~48,000) or the most registered for event (~90,000), matters not.  When examined in context of the magnitude of what was accomplished, the impact of this 10th annual event transcends attendance [...]

Posted in Business, Featured Posts, Technology / Software | Tagged Apps Strategy, Business Transformation, business value, Chief Customer Officer, Chief information officer, Chief Marketing Officer, Chief Sales Officer, Chief Service Officer, CIO, Cloud, Cloud Computing, Cloud Wars, CMO, Consumer Tech, Consumerization of IT, CRM, customer engagement, Customer Experience, customer relationship management, customer relationship management (CRM), customer service, df12, Dreamforce, Engagement Apps, enterprise, Enterprise 2.0, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, Enterprise Business Apps Vendors, enterprise class, enterprise software, enterprise strategy, event report, future of work, Infor, Infor Global Solutions GmbH, Infor ION, Next Gen Customer, Next Gen Customer Experience, Next Gen CXP, next generation, Next generation apps, R "Ray" Wang;, rwang0, SaaS, socbiz, social business, Social CRM, Social Enterprise, social enterprise apps, social technologies, software as a service, Software Insider, SoftwareInsider, user conference, user event, vendor events, vendor strategy, workday | 2 Responses

The New Engagement Platform Drives The Shift From Transactions

The New Engagement Platform Drives The Shift From Transactions

By R "Ray" Wang on August 28, 2012

Convergence In The Five Forces Of Consumerization Of Technology Drives The Next Big Thing Social has given us the tools to connect.  Mobile has given us the ability to interact any time and anywhere.  Cloud delivers access points to us with a rich array of content and information.  Big data provides us with the context [...]

Posted in Business, Featured Posts | Tagged adobe, Amazon, Amazon EC2, Amazon Web Services, Amazon.com, apple, Apps Strategy, Atlasian, Badgeville, Box, Box.net, BPM, broadvision, BunchBall, Business Analytics, Business process, Business process management, business value, business value framework, BVF, CEO, CFO, Chief Customer Officer, Chief Financial Officer, Chief HR Officer, Chief information officer, Chief Marketing Officer, Chief People Officer, Chief Sales Officer, Chief Service Officer, CHRO, CIO, Cloud, collaboration, collaboration software, community platforms, complex event processing, Constellation Research, Consumer Tech, Consumerization of IT, context, COO, Corporate Strategy, CRM, CrowdTwist, CTO, CubeTree, CustExp, customer engagement, Customer Experience, Decision Services, Design thinking, disruptive, disruptive technologies, Disruptive technology, e20, engagement, Engagement Apps, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, erp, future of work, Gigya, GoodData, google, ibm, IBM Connections, ibm software group, Interaction History, Jive, Jive Software, Lithium Technologies, microsoft, Microsoft Office, Microsoft SharePoint, Microsoft Windows, Monday's Musings, Moxie, oracle, outcome focused, People to People, predictive, R "Ray" Wang;, role, role-based design, rwang0, salesforce.com, sap, Software Insider, SoftwareInsider, tibbr, Tibco, TideMark, yammer | 2 Responses

Event Report: CRM Evolution 2012 #CRME12

Event Report: CRM Evolution 2012 #CRME12

By R "Ray" Wang on August 14, 2012

CRM Continues To Evolve In A World Of Engagement The CRM industry’s major non-vendor customer focused event kicked off at the Marriott Marquis in New York from August 13th to 15th.  Conversations with prospects and practitioners at the event highlighted a few emerging trends: Shift from transaction to engagement. CRM traditionally focused mostly on the [...]

Posted in Trends & Concepts | Tagged Apps Strategy, B2B, B2B E-commerce, B2C, B2C E-commerce, best of breed, best practices, brand, Business Analytics, Business process management, CCM, cdi, CEP, Change Management, Chief Customer Officer, Chief Marketing Officer, Chief Sales Officer, Chief Service Officer, Cloud, Cloud Computing, cloud integration, Cloud options, CMO, complex event processing, Constellation Research, Consumer Tech, Consumerization of IT, Corporate Strategy, CRM, CRM Magazine, customer data integration, customer engagement, Customer Experience, customer experience management, Customer Hubs, customer relationship management, customer relationship management (CRM), customer service, customer service; -business, Customer Support, CXP, Engage, engagement, Engagement Apps, enterprise, enterprise applications, enterprise apps, event report, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider | 1 Response

Trends: The Battle For CMO Mind Share

Trends: The Battle For CMO Mind Share

By R "Ray" Wang on August 2, 2012

Marketing and Advertising Budgets Are The New Land Grab Constellation Research, Inc. predicts that the global advertising market (paid search, display, and classified) will hit $125B by 2015.   While IT budgets continue to stay flat, marketing budgets are up.  Warc’s recent Global Marketing Index (GMI) entered positive territory in March 2012.  Consequently, the heat [...]

Posted in Business, Featured Posts | Tagged $KANA, acquisition, acquisitions, adobe, analytics, Apps Strategy, B2B, B2C, best of breed, best practices, BI, Big Data, BigData, brand monitoring, Business Analytics, business intelligence, Business process, business process outsourcing, Chief Customer Officer, Chief information officer, Chief Marketing Officer, CIO, CMO, CoIT, Constellation Research, Consumerization of IT, CRM, CustExp, customer engagement, Customer Experience, customer relationship management, CXP, Dell, Digital Marketing Transformation, disruptive, disruptive technologies, Disruptive technology, Eloqua, engagement, Engagement Apps, enterprise apps, Enterprise apps strategy, enterprise class, enterprise software, From Transaction To Engagement, google, HubSpot, IT budgets, marketing, marketing agencies, Marketing Automation, Marketo, mergers, Mergers And Acquisitions, oracle, R "Ray" Wang;, rwang0, sales, sales force automation, salesforce.com, SAS, SAS Institute, social analytics, social business, Social Business Software, Social CRM, social marketing insights, socialytics, Software Insider, SoftwareInsider, Unica, user strategy, vendor strategy | Leave a response

Why Context Matters – Forget Real-Time, Achieve Right-Time

Why Context Matters – Forget Real-Time, Achieve Right-Time

By R "Ray" Wang on July 25, 2012

The Real-Time Hype Is Filled With Flaws The hype around big data, social media, and mobility has many folks imagining the real-time enterprise in the future of work, next generation customer experiences, matrix commerce, or the data to decisions journey.  While real-time theoretically leads to quicker information and faster response times, the reality requires closer [...]

Posted in Trends & Concepts | Tagged Business Analytics, business intelligence, customer engagement, Customer Experience, customer experience management, Decision Services, disruptive technologies, Disruptive technology, Engage, engagement, Engagement Apps, Enterprise 2.0, enterprise software, enterprise strategy, From Transaction To Engagement, future of work, R "Ray" Wang;, rwang0, socbiz, social business, Social Business Software, social business strategist, social commerce, Social CRM, social customer insights, Social Enterprise, social enterprise apps, Social Media, social support, Software Insider, SoftwareInsider, Tuesday's Tip | Leave a response

Monday’s Musing: Avoiding Social Media Fatigue Through Engagement

Monday’s Musing: Avoiding Social Media Fatigue Through Engagement

By R "Ray" Wang on May 21, 2012

Social Media Moves From Ubiquitous Usage To Relevant Rationalization Have we hit a social media plateau?  In recent client conversations on usage of social media, the trendsetters appear to be “socialed out”.   Most early adopters seem to be overwhelmed with their personal (Facebook, Google+), corporate (Yammer, Jive, Chatter, SharePoint), and professional (LinkedIn) social networks.  In [...]

Posted in Trends & Concepts | Tagged adoption, Apps Strategy, business drivers, business impact, business strategy, business technology, business value, Chief information officer, Chief Marketing Officer, Chief People Officer, CHRO, CIO, CMO, customer engagement, Customer Experience, customer experience management, customer relationship management, disruptive, Disruptive Tech Life Cycle, disruptive technologies, Disruptive technology, engagement, Engagement Apps, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, Enterprise Business Apps Vendors, enterprise class, Facebook, google, GooglePlus, Linked In, linkedin, Monday's Musings, R "Ray" Wang;, rwang0, socbiz, social analytics, social business, Social Business Software, social business strategist, Social CRM, social customer insights, Social Enterprise, social enterprise apps, social marketing insights, Social Media, social media monitoring, social sales insights, social service, social support, social support insights, Software Insider, SoftwareInsider | Leave a response

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