CRM Watchlist 2012 Winners – Customer Service Strikes Again
What we have so far:CRM Watchlist 2012 Pt 1A – The Big GunsCRM Watchlist 2012 1B – The Big Guns AgainCRM Watchlist 2012 – The Winners ListCRM Watchlist 2012 - Let the Reviews Roll: The Top of the TopCRM Watchlist 2012 Winners – The GeneralistsCR…
CRM Watchlist 2012 Winners – The Marketing Mavens
Last year saw a major explosion of interest in marketing automation a.k.a. revenue performance management and social marketing in particular. What makes this interesting is that we also saw the first clumsy attempts from a strategic standpoint to alig…
The Science of Influence
All customers are not created equal. Nor are visitors to your website, followers of your Twitter feed, or ‘Like’rs of your Facebook page. While companies often give lip service to providing all customers and prospects equal allocations of resources and attention, the truth is that resources are limited – people, money, time. These limitations force [...]
News Analysis: Lithium Technologies Adds $53M in Financing
New Funding Shows Strength In Social Business Market And Lithium’s Business Model Emeryville, California based Lithum Technologies announced today that it raised $53.4M in financing. The lead round is from New Enterprise Associates (NEA). Other investors include SAP Ventures. NEA leads the round with Peter Sonsini joining the board. Peter‘s been active with ecommerce play [...]
CRM Watchlist 2012 Winners Pt 1A – The Big Guns
This is it. The first of what will be seven or eight posts on the CRM Watchlist 2012 Winners. I have to say that is was the toughest year yet – because I was tougher on how they were picked and because the choices were incredibly difficult becau…
CRM 2012 Forecast–The Era of Customer Engagement Begins
I have to tell you up front – this is not strictly a forecast. There are elements of a forecast – a few likely trends for 2012 are embedded in the piece. But just so expectations are clear, this is more of an assessment of what I think is an important shift in Social CRM [...]
Twitter Goes for Reach – The Link Between ‘Social’ and ‘CRM’?
This recent post from Useful Social Media entitled ‘Is Twitter the call centre of the future?’ illustrates a trend we’ve seen a great deal of recently while working with various Terametric clients, prospects and speaking at events. Specifically, that the power of Twitter as a communications vehicle isn’t necessarily limited to the Marketing department, and [...]
Research Summary: Demystifying Enterprise Gamification For Business
Purpose and Intent Much hype surrounds the topic of gamification. Often seen as a technique to add engagement to existing tasks, projects, marketing campaigns, and initiatives, the term gamification unfortunately lacks the seriousness it deserves. This report seeks to change the point of view and demonstrate where gamification plays a role in the enterprise. More [...]
CRM Watchlist 2012: The Preseason is Underway
Okay, maybe I miss baseball season too much. Maybe just using the word “preseason” gives me a comfort level that is just…well…comforting, but regardless of my real reasons for saying “preseason” (ahhhh, so nice…), this is the first round of the CRM Watchlist for 2012 – an assessment of the companies that I find important that will [...]
CRM Idol 2011 Declares Its Winners and…Guess Who Voted?
Alright, I'm not going to keep you in any kind of suspense. I'm going to let you know from the get go who won. Though please go to the CRM Idol website for more coverage of the winners.
The Winners
In the Americas – Get Satisfactio…
