By R "Ray" Wang on May 6, 2013
The Gartner Market Share Analysis:CRM Software Report Raises Questions On Accuracy of Market Sizing Reports The recent Gartner report “Market Share Analysis: Customer Relationship Management Software, Worldwide, 2012” has generated some controversy among the enterprise software set. The report and other reports such as these, are often used for bragging rights by vendors and for [...]
Posted in Business, Featured Posts, Technology / Software | Tagged #archat, #GartnerCRM, analyst relations, Apps Strategy, Chief Customer Officer, Chief Marketing Officer, Chief Sales Officer, Chief Service Officer, Cloud, Cloud Computing, Cloud options, Cloud Wars, CMO, Constellation Research, CRM, customer relationship management, customer relationship management (CRM), customer service, CXP, enterprise, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, Enterprise Business Apps Vendors, enterprise class, enterprise software, erp, gartner, ibm, IIAR, Kirill Tartarinov, Legacy Analyst firms, Market Sizing, Monday's Musings, oracle, Oracle Siebel, R "Ray" Wang;, rwang0, salesforce.com, sap, SAP CRM, siebel, Siebel Systems, Software Insider, Software Insider Index, Software Insider Insights™, SoftwareInsider, vendor strategy |
By R "Ray" Wang on August 14, 2012
CRM Continues To Evolve In A World Of Engagement The CRM industry’s major non-vendor customer focused event kicked off at the Marriott Marquis in New York from August 13th to 15th. Conversations with prospects and practitioners at the event highlighted a few emerging trends: Shift from transaction to engagement. CRM traditionally focused mostly on the [...]
Posted in Trends & Concepts | Tagged Apps Strategy, B2B, B2B E-commerce, B2C, B2C E-commerce, best of breed, best practices, brand, Business Analytics, Business process management, CCM, cdi, CEP, Change Management, Chief Customer Officer, Chief Marketing Officer, Chief Sales Officer, Chief Service Officer, Cloud, Cloud Computing, cloud integration, Cloud options, CMO, complex event processing, Constellation Research, Consumer Tech, Consumerization of IT, Corporate Strategy, CRM, CRM Magazine, customer data integration, customer engagement, Customer Experience, customer experience management, Customer Hubs, customer relationship management, customer relationship management (CRM), customer service, customer service; -business, Customer Support, CXP, Engage, engagement, Engagement Apps, enterprise, enterprise applications, enterprise apps, event report, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider |
By R "Ray" Wang on August 2, 2012
Marketing and Advertising Budgets Are The New Land Grab Constellation Research, Inc. predicts that the global advertising market (paid search, display, and classified) will hit $125B by 2015. While IT budgets continue to stay flat, marketing budgets are up. Warc’s recent Global Marketing Index (GMI) entered positive territory in March 2012. Consequently, the heat [...]
Posted in Business, Featured Posts | Tagged $KANA, acquisition, acquisitions, adobe, analytics, Apps Strategy, B2B, B2C, best of breed, best practices, BI, Big Data, BigData, brand monitoring, Business Analytics, business intelligence, Business process, business process outsourcing, Chief Customer Officer, Chief information officer, Chief Marketing Officer, CIO, CMO, CoIT, Constellation Research, Consumerization of IT, CRM, CustExp, customer engagement, Customer Experience, customer relationship management, CXP, Dell, Digital Marketing Transformation, disruptive, disruptive technologies, Disruptive technology, Eloqua, engagement, Engagement Apps, enterprise apps, Enterprise apps strategy, enterprise class, enterprise software, From Transaction To Engagement, google, HubSpot, IT budgets, marketing, marketing agencies, Marketing Automation, Marketo, mergers, Mergers And Acquisitions, oracle, R "Ray" Wang;, rwang0, sales, sales force automation, salesforce.com, SAS, SAS Institute, social analytics, social business, Social Business Software, Social CRM, social marketing insights, socialytics, Software Insider, SoftwareInsider, Unica, user strategy, vendor strategy |
By R "Ray" Wang on May 9, 2012
Lithium Technologies Shows Continued Customer Momentum And Success In Social Marketing And Support To the tune of 500 customers and prospects, Lithium kicked off LiNC on May 2nd, 2012, at the always stunning Intercontinental Hotel in San Francisco. Compared to previous years, the audience was not only bigger, but also more experienced and energized. Rob [...]
Posted in Business | Tagged Chief Customer Officer, Chief Marketing Officer, CIO, Cloud, Cloud Computing, Cloud options, CMO, Constellation Research, customer engagement, Customer Experience, customer experience management, customer relationship management, customer relationship management (CRM), customer service, Customer Support, CXP, disruptive, disruptive technologies, Disruptive technology, Enterprise 2.0, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise class, enterprise software, enterprise strategy, event report, Intercontinental Hotel, lithium, Lithium Technologies, Lyle Fong, R "Ray" Wang;, Rob Tarkoff, rwang0, SCRM, socbiz, social business, Social Business Software, Social CRM, social customer insights, social marketing insights, social media monitoring, social service, social support, Software Vendors, user conference, user event, vendor events |
By R "Ray" Wang on March 8, 2012
Forward And Commentary CMO’s seeking to avoid the desensitization that comes with the adoption of new media will want to quickly deploy the Five C’s of Customer Engagement. A. Introduction Social media effectiveness for brands and enterprises will rapidly mirror the trends that email and web sites experienced during the late 1990′s to early 2000′s. [...]
Posted in Business | Tagged Apps Strategy, B2B, B2B E-commerce, B2C, B2C E-commerce, Chief Marketing Officer, CMO, Constellation Research, CRM, customer engagement, Customer Experience, customer experience management, CXP, E-Commerce, E-commerce survey, early adoptions, Enterprise apps strategy, marketing, marketing agencies, Next Gen Customer, Next Gen Customer Experience, Next Gen CXP, Next Generation Customer Experience, NextGen, NextGenCXP, Quark Summary, Quarks, R "Ray" Wang;, Research Summary, rwang0, social analytics, social business, Social Business Software, social campaign tracking, social commerce, Social CRM, social customer insights, Social Enterprise, social enterprise apps, social event management, social marketing insights, Social Media, social media monitoring, social sales insights, social service, social support, social support insights, social technologies |
By R "Ray" Wang on March 2, 2012
Multiple Respected Research Survey Results Confirm Frequent Flyer Observations It’s official. In multiple respected customer experience research reports that cover the airline industry, the results are in. Despite the numerous attempts by CEO Jeff Smisek to gloss over the issue with increasingly slicked up, feel good, on board welcome ads, Continental’s customer satisfaction numbers have [...]
Posted in Business, Featured Posts | Tagged airlines, Arrogant CEOs, Atmosphere Research, Bruce Temkin, CEO, Constellation Research, Continental, Customer Experience, customer experience management, CXP, Failures, From First To Worst, From Worst To First, Henry Harteveldt, Jeff Smisek, Next Gen Customer Experience, R "Ray" Wang;, rwang0, social business, Social CRM, Social Enterprise, Social Media, social media monitoring, social service, social technologies, socialytics, Temkin Group, travel, United, United Airlines, United Holdings |
By R "Ray" Wang on February 21, 2012
Original Mission Improves Engagement Through Relevancy Content marketing re-emerges as a hot topic and trend in improving engagement with existing customers and prospects. Marketers can improve the likelihood of engagement through the creation and sharing of relevant information. Typical delivery formats include advertorials, emails, branded websites, white papers, webinars, podcasts, and field marketing events. Content [...]
Posted in Trends & Concepts | Tagged B2B, B2B E-commerce, B2B Integration, B2B market strategy, B2C, B2C E-commerce, Chief Marketing Officer, Constellation Research, content, content marketing, CRM, customer engagement, Customer Experience, CXP, Monday's Musings, NextGenCXP, R "Ray" Wang;, rwang0, Uncategorized, vendor strategy |
By R "Ray" Wang on February 14, 2012
As with any maturing product category, CRM applications have evolved over time from point applications to best of breed solutions to end-to-end suites. This report examines some common styles of modernization as CRM emerges from the systems of transaction era to the systems of engagement era and beyond.
Posted in Business, Featured Posts | Tagged #techoptimization, Apps Strategy, best practices, business technology, business value, business value framework, BVF, Chief Customer Officer, Chief Marketing Officer, Chief Sales Officer, CIO, CMO, Constellation Research, CRM, Customer Experience, customer experience management, customer service, CXP, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, enterprise software, enterprise strategy, MIcrosoft Dynamics CRM, next generation, Next generation apps, Next Generation Customer Experience, NextGen, NextGenCXP, Oracle CRM On Demand, Oracle Siebel, R "Ray" Wang;, Research Summary, salesforce.com, SAP CRM, siebel, Siebel Systems, socbiz, social business, Social CRM, Technology Optimization |
