Digital Marketing Transformation
By R "Ray" Wang on March 6, 2013
Shift From CMO to CDO Is In Progress Today’s marketing strategies increasingly depend more on digital and on data than in the past. With more data, marketers can measure against a new set of metrics that matter including: calculating return on promotional investment (ROPI), performing multivariable testing (beyond A/b) driving conversion rates and optimizing efforts, [...]
Posted in Featured Posts, Trends & Concepts | Tagged Apps Strategy, business strategy, Business Transformation, CDO, Chief Digital Officer, Chief information officer, Chief Marketing Officer, CIO, Cloud, Cloud Computing, CMO, Consumerization of IT, customer engagement, Customer Experience, customer relationship management, customer relationship management (CRM), digital marketing, Digital Marketing Transformation, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise strategy, marketing, Marketing Automation, Matrix Commerce, mobile, mobile enterprise, R "Ray" Wang;, rwang0, Social Media, Software Insider, SoftwareInsider, trends |
By R "Ray" Wang on February 12, 2013
Behance Empowers The Creative Cloud To Make Ideas Happen On December 20th, 2012, Silicon Valley based Adobe Systems announced the $150M USD acquisition of Behance, a digital portfolio and community site for creative professionals. Founded in 2006, the SoHo, New York based company raised 6.5M in May 2012 from Union Square Ventures prior to the [...]
Posted in Business | Tagged acquisition, acquisitions, adobe, Behance, Cloud, Cloud Computing, Cloud options, CMO, Constellation Research, creative class, Customer Experience, customer experience management, digital marketing, Digital Marketing Transformation, enterprise applications, enterprise apps, Enterprise apps strategy, innovation, mergers, Mergers And Acquisitions, News Analysis, R "Ray" Wang;, rwang0, social business, Social Business Software, social technologies, Software Insider, SoftwareInsider, vendor strategy |
By R "Ray" Wang on December 3, 2012
Pace of Innovation Exceeds Ability To Consume Rapid innovation, flexible deployment options, and easy consumption models create favorable conditions for the proliferation of disruptive technology. In fact, convergence in the five pillars of enterprise disruption (i.e. social, mobile, cloud, big data, and unified communications), has led to new innovations and opportunities to apply disruptive technologies [...]
Posted in Trends & Concepts | Tagged #techoptimization, adoption, analytics, Apps Strategy, best practices, Big Data, BigData, Business Analytics, Business Outcomes, business strategy, change, Change Management, Cloud, Cloud Computing, CoIT, CoIT and the New CSuite, Constellation Research, Constellation SuperNova Awards, Consumer Tech, Consumerization of IT, Corporate Digital Divide, Corporate Strategy, Corporate Vision, Corporate Vision And Strategy, customer engagement, Customer Experience, customer experience management, Data to Decisions, Data2Decisions, Digital Divide, digital marketing, Digital Marketing Transformation, disruptive, Disruptive Tech Life Cycle, disruptive technologies, Disruptive technology, enterprise, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise class, enterprise software, future, future of business, future of work, innovation, innovation insights, innovation labs, management strategy, Monday's Musings, next gen cio, next gen CIO's, Next Gen Customer, Next Gen Customer Experience, Next Gen CXP, next gen enterprise, next gen IT leaders, next generation, Next generation apps, organizational strategy, outcome focused, People to People, public cloud, R "Ray" Wang;, rwang0, SaaS, socbiz, social business, Social Enterprise, Social Media, social technologies, Software Insider, SoftwareInsider, technology adoption, technology budgets, Technology Optimization, User Experience, ux |
By R "Ray" Wang on August 2, 2012
Marketing and Advertising Budgets Are The New Land Grab Constellation Research, Inc. predicts that the global advertising market (paid search, display, and classified) will hit $125B by 2015. While IT budgets continue to stay flat, marketing budgets are up. Warc’s recent Global Marketing Index (GMI) entered positive territory in March 2012. Consequently, the heat [...]
Posted in Business, Featured Posts | Tagged $KANA, acquisition, acquisitions, adobe, analytics, Apps Strategy, B2B, B2C, best of breed, best practices, BI, Big Data, BigData, brand monitoring, Business Analytics, business intelligence, Business process, business process outsourcing, Chief Customer Officer, Chief information officer, Chief Marketing Officer, CIO, CMO, CoIT, Constellation Research, Consumerization of IT, CRM, CustExp, customer engagement, Customer Experience, customer relationship management, CXP, Dell, Digital Marketing Transformation, disruptive, disruptive technologies, Disruptive technology, Eloqua, engagement, Engagement Apps, enterprise apps, Enterprise apps strategy, enterprise class, enterprise software, From Transaction To Engagement, google, HubSpot, IT budgets, marketing, marketing agencies, Marketing Automation, Marketo, mergers, Mergers And Acquisitions, oracle, R "Ray" Wang;, rwang0, sales, sales force automation, salesforce.com, SAS, SAS Institute, social analytics, social business, Social Business Software, Social CRM, social marketing insights, socialytics, Software Insider, SoftwareInsider, Unica, user strategy, vendor strategy |
