By R "Ray" Wang on March 8, 2012
Forward And Commentary CMO’s seeking to avoid the desensitization that comes with the adoption of new media will want to quickly deploy the Five C’s of Customer Engagement. A. Introduction Social media effectiveness for brands and enterprises will rapidly mirror the trends that email and web sites experienced during the late 1990′s to early 2000′s. [...]
Posted in Business | Tagged Apps Strategy, B2B, B2B E-commerce, B2C, B2C E-commerce, Chief Marketing Officer, CMO, Constellation Research, CRM, customer engagement, Customer Experience, customer experience management, CXP, E-Commerce, E-commerce survey, early adoptions, Enterprise apps strategy, marketing, marketing agencies, Next Gen Customer, Next Gen Customer Experience, Next Gen CXP, Next Generation Customer Experience, NextGen, NextGenCXP, Quark Summary, Quarks, R "Ray" Wang;, Research Summary, rwang0, social analytics, social business, Social Business Software, social campaign tracking, social commerce, Social CRM, social customer insights, Social Enterprise, social enterprise apps, social event management, social marketing insights, Social Media, social media monitoring, social sales insights, social service, social support, social support insights, social technologies |
By R "Ray" Wang on January 23, 2011
Early Adopters Cross Through Five Phases Of Social Business Maturity Interviews with over 100 early adopters of social business (i.e. social crm, E2.0, social media marketing, etc.) reveal 5 phases of social business maturity (see Figure 1): Discovery. A few individuals begin the process of discovering new tools. Individuals identify consumer tech innovations that impact [...]
Posted in Featured Posts, Trends & Concepts | Tagged B2B, B2C, best practices, CIO, CMO, collaboration, CRM, customer experience management, discovery, disruptive technologies, Disruptive technology, early adopters, early adoptions, Emerging Technologies, Enterprise 2.0, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, enterprise collaboration, enterprise software, enterprise strategy, Evangelization, Experimentation, Formalization, future of business, Maturity Models, p2p, Peer to Peer, R "Ray" Wang;, R “Ray” Wang;, Realization, rwang0, SCRM, social business, Social Business Maturity, Social Business Maturity Models, Social Business Software, social business strategist, social commerce, Social CRM, Social Enterprise, social enterprise apps, social marketing insights, Social Media, social media monitoring, social technologies, State of Social Business |
By R "Ray" Wang on January 4, 2011
Organizations Seek Measurable Results In Disruptive Tech, Next Gen Business, And Legacy Optimization Projects For 2011 Credits: Hugh MacLeod Enterprise leaders seek pragmatic, creative, and disruptive solutions that achieve both profitability and market differentiation. Cutting through the hype and buzz of the latest consumer tech innovations and disruptive technologies, Constellation Research expects business value to [...]
Posted in Business, Featured Posts, Technology / Software | Tagged 2011, 2011 Predictions, analytics, android, appliance market, Apps Strategy, B2B, B2B E-commerce, B2B market strategy, B2C, B2C E-commerce, best practices, bill of rights, BPO, brand monitoring, Business 2.0, business drivers, business intelligence, business process optimization, business process outsourcing, business requirements, business strategy, business technology, business value, CEO, CFO, CIO, Cloud, Cloud Computing, cloud integration, Cloud options, cloud security, Cloud Wars, CMO, collaboration software, Constellation Research, Consumer Tech, contract negotiations, contract strategy, Convergence, cost reduction, CRM, CTO, custom apps, custom development, DaaS, Data deluge, data integration, data quality, data stewardship, disruptive, disruptive technologies, Disruptive technology, early adoptions, Emerging Technologies, Enterprise 2.0, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, Enterprise Business Apps Vendors, enterprise collaboration, enterprise software, Enterprise Software Licensee Bill of Rights, enterprise strategy, erp, Facebook, future of business, Gov 2.0, gov20, Government Contracting, govtech, hybrid, hybrid deployments, ibm, information management, information management matrix, innovation, innovation insights, Internet of Things, IT budgets, IT services firms, IT Strategy, last mile solutions, Legacy Optimization, lessons learned, license fees, license management, license parking, license policy, license returns, line of business, maintenance, maintenance fees, management strategy, market strategy, marketing, microsoft, next gen, next gen apps, next gen cio, next gen CIO’s, next gen enterprise, next gen IT leaders, next generation, Next generation apps, NextGen, oracle, p2p, PaaS, pace of change, pace of technology adoption, packaged apps, Point of view, Private Cloud, Private Clouds, procurement, R “Ray” Wang;, relationship managmeent, relationships, Research Report, rwang0, SaaS, SaaS Bill of Rights, SaaS escrow, SaaS Integration, SaaS offensive, SaaS strategies, sales strategies, salesforce.com, sap, service economy, services based industries, social business, Social Business Software, social campaign tracking, Social CRM, social customer insights, Social Enterprise, social enterprise apps, social event management, Social Media, social media monitoring, social service, social support, social support insights, social technologies, software appliances, software as a service, software bill of rights, software contract reviews, Software Ecosystems, software escrow, software licensing, software licesing and pricing, software maintenance, software ownership, software ownership lifecycle, software pricing, software revenue recognition rules, software trends, Software Vendors, Sourcing, stack wars, subscription pricing, subscription revenues, technology adoption, technology budgets, technology partnerships, technology platforms, third party maintenancce, Third Party Maintenance, trends, two-tier ERP, Unified Communications, upgrades, usability, use cases, used software, user strategy, value, vendor strategy, vmforce, VMware, Web 2.0 |
By R "Ray" Wang on March 5, 2010
Analyzing The Demand For Use Cases In Social CRM
Since joining Altimeter Group, I’ve had the pleasure of collaborating with my colleague Jeremiah Owyang on Social CRM. On a daily basis, the requests for Social CRM strategies escalated from all parts of the organization. In fact, requests reflected all facets of CRM including the usual sales, marketing, [...]
Posted in Business, Featured Posts | Tagged Altimeter Group, Brent Leary, collaboration, collaboration insights, CRM, crowdsourced R&D, customer experience management, Dion Hincliffe, early adoptions, early movers, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise collaboration, enterprise software, enterprise strategy, Erin Kinikin, Esteban Kolsky, evangelizables, extended collaboration, groundswell, hollistic approach, innovation, innovation insights, John Lovett, John Ragsdale, Josh Weinberger, marketing, Marshall Lager, near tipping points, Nenshad Bardoliwalla, Oliver Marks, Paul Greenberg, peer-to-peer unpaid armies, proacitve social lead generation, rapid social marketing response, rapid social sales response, sales, seamless customer experience, service, Social Business Software, social campaign tracking, Social CRM, social customer insights, social event management, social marketing insights, social sales insights, social service, social support, social support insights, social technologies, support, Susan Scrupski, VIP experience |
