Marketing’s Renaissance
Marketing is taking CRM by storm; while we’ve all been fixated on social media, many companies — both vendors and end customers — have been acting more broadly by acquiring and extending marketing solutions. At the recent Microsoft Convergence 2013 held in New Orleans in March, the company put a lot of emphasis on marketing. [...]
Oracle to buy Eloqua – the Broader Implications
Oracle announced its intention to purchase Eloqua for approximately $871 million (USD). Oracle, a purveyor of ERP application software, database software and computing hardware would acquire a firm that specializes in Marketing automation software. Eloqua traditionally competes with firms like Marketo, Pardot and others. From the experience of my firm’s clients, products in this space [...]
Oracle Expands Cloud Offering by Acquiring Eloqua
Oracle announced its intent to acquire marketing automation vendor Eloqua for $871M USD, which is about a 30% premium on Eloqua’s closing price Wednesday and quite the multiple on a revenue run rate of just under $100M. Oracle has been…
Oracle Buys Eloqua
That’s it? Only $810.8 million? Not even a whole billion? I would have thought Eloqua would command a higher price, especially with a market cap in the $4-500 million range. Lots of people are saying nice things about the deal but I ain’t buying it just yet. They IPO’d in August at $11.50 per share [...]
Cloudforce New York
So, just about a month after Dreamforce, Salesforce.com is coming to New York for one of its regional Cloudforce conferences. The event will be at the Javitz Center in Manhattan on October 19. Salesforce is expecting six thousand attendees. The focus of the event is supposed to be on the newly re-announced Marketing Cloud — [...]
WizKids Again
I made a decision this week that pleased me and will drive some of my thinking about the CRM business well into next year. I opened up a contest called the WizKids Award. That might not seem like much and it might seem self-serving for me to write about it but maybe there’s more. WizKids [...]
Trends: The Battle For CMO Mind Share
Marketing and Advertising Budgets Are The New Land Grab Constellation Research, Inc. predicts that the global advertising market (paid search, display, and classified) will hit $125B by 2015. While IT budgets continue to stay flat, marketing budgets are up. Warc’s recent Global Marketing Index (GMI) entered positive territory in March 2012. Consequently, the heat [...]
2.5 Trillion Reasons for RPM
A couple of weeks ago, Marketo announced its research-based belief that its form of revenue performance management (RPM) could help grow global GDP by $2.5 trillion by 2015. I love it when emerging companies talk about big plans this way. It reminds me of the young plumber who upon seeing Niagara Falls for the first [...]
More on Salesforce and Radian6
All the chatter about the Salesforce acquisition of Radian6 is quite interesting. A couple of postings from people I respect make good points. First Joe Payne, CEO of Eloqua: “Conspicuously absent from Salesforce’s network of role-specific “Clouds” is one that centers on the marketing function. Is the Radian6 acquisition the beginning of a Salesforce Marketing [...]
The CRM Watchlist 2011 Part III: Representing the Pillars
Recapping the Past Week Okay, last week, I launched the CRM Watchlist for 2011. The first two posts (of six) were published. If you haven’t read them, please do. There is something of a method to the madness so it would be kind of important to read at least the first one to understand how [...]
