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Eloqua

Not this RPM:-)

2.5 Trillion Reasons for RPM

By Denis Pombriant on June 8, 2011

A couple of weeks ago, Marketo announced its research-based belief that its form of revenue performance management (RPM) could help grow global GDP by $2.5 trillion by 2015.  I love it when emerging companies talk about big plans this way.  It reminds me of the young plumber who upon seeing Niagara Falls for the first [...]

Posted in Technology / Software | Tagged Cloud 9, crm, Eloqua, Marketo, revenue performance management, RPM | Leave a response

More on Salesforce and Radian6

More on Salesforce and Radian6

By Denis Pombriant on March 30, 2011

All the chatter about the Salesforce acquisition of Radian6 is quite interesting.  A couple of postings from people I respect make good points.  First Joe Payne, CEO of Eloqua: “Conspicuously absent from Salesforce’s network of role-specific “Clouds” is one that centers on the marketing function.  Is the Radian6 acquisition the beginning of a Salesforce Marketing [...]

Posted in Business, Featured Posts | Tagged crm, Eloqua, force.com, Marketo, Radian6, salesforce, Service Cloud | 2 Responses

The CRM Watchlist 2011 Part III: Representing the Pillars

The CRM Watchlist 2011 Part III: Representing the Pillars

By Paul Greenberg on January 4, 2011

Recapping the Past Week Okay, last week, I launched the CRM Watchlist for 2011. The first two posts (of six) were published. If you haven’t read them, please do. There is something of a method to the madness so it would be kind of important to read at least the first one to understand how [...]

Posted in Featured Posts, Technology / Software | Tagged crm, CRM Watchlist, Customer Relationship Management, Eloqua, Genesys, getsatisfaction, InfusionSoft, InsideView, JitterJam, Marketo, Moxie, Pegasystems, Sword-Ciboodle | Leave a response

Social’s Killer App Is Video and Vice Versa

Social’s Killer App Is Video and Vice Versa

By Denis Pombriant on November 18, 2010

Video plus social networking may be the thing we’ve lacked with simple text delivery in a social medium—regardless of how elegantly it has been presented. And strange as it sounds, video just might be the killer app for social media and vice versa.

Posted in Technology / Software | Tagged crm, Eloqua, Jess3, Red Hat, salesforce, Social Media, state of cloud computing, state of the internet, technology, Video | 1 Response

Can Marketo Give Marketers Some Cred?

Can Marketo Give Marketers Some Cred?

By Steve Mann on October 12, 2010

Some of the EI’s took a briefing today from Jon Miller, Co-founder and VP of Marketing for Marketo. Jon briefed us on their new product – Revenue Cycle Explorer, which purports to be able to accurately analyze ROMI – your…

Posted in Business | Tagged analytics, Eloqua, marketing, Marketo | 1 Response

Event Report: Oracle Open World 2010 – The Wrap Up

Event Report: Oracle Open World 2010 – The Wrap Up

By R "Ray" Wang on September 26, 2010

Oracle Continues To Demonstrate Benefits From An Effective M&A Strategy A quick poll of 61 attendees at Oracle Open World 2010, revealed that 57.4% (35/61) of Oracle customers were positive, 29.2% (19/61) were neutral, and 10.8% (7/61) were negative about Oracle’s application strategy to date.  A continued stream of product enhancements and releases may be [...]

Posted in Business, Featured Posts | Tagged Apps Strategy, business technology, CACI, Cloud, Cloud Computing, cloud integration, crm, Customer Relationship Management, customer relationship management (CRM), Eloqua, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, erp, event report, JD Edwards Enterprise One, Market2Lead, Marketing Automation, Marketo, next gen, next gen apps, next generation, Next generation apps, NextGen, oow10, oracle, Oracle Apps Unlimited, Oracle BI Applications, Oracle CRM On Demand, Oracle E-Business Suite, Oracle Fusion Apps, Oracle Open World, Oracle Partner Network, packaged apps, PeopleSoft, Primavera Systems, Silvepop, Software Insider, Software Insider Tech Ecosystem Model™, SoftwareInsider, Unica, user conference, user event, vendor events, vendor strategy, Vtrenz | 3 Responses

Marketing Automation Consolidation?

Marketing Automation Consolidation?

By Bob Warfield on July 8, 2010

Many VC’s and other practitioners of the Art of Startup view consolidation as a normal part of the evolution of a market.  At first there are lots of companies founded in a space and lots of hype.  Over time, a handful emerge as leaders.  Once the handful is obviously head and shoulders above the rest, [...]

Posted in Business, Featured Posts | Tagged acquisitions, cmr, consolidation, Eloqua, genius.com, InfusionSoft, M&A, marketing, Marketing and Advertising, Marketo, musical chairs, salesforce.com, Silverpop | 7 Responses

SFDC Acquisiton Spree?

SFDC Acquisiton Spree?

By Bob Warfield on January 12, 2010

This just in:  Salesforce to raise $500M in debt. It’s about time the SaaS world did some acquiring, and Salesforce.com is the logical playa to start.  That $500M may be just to war chest to get started down the path.  Larry Dignan concurs. Who would they acquire?  Would they acquire someone not SaaS? Wouldn’t make [...]

Posted in Business, Featured Posts | Tagged acquisition, consolidation, dark horse, Eloqua, Marketo, Mergers & Acquisitions, netsuite, RightNow, SaaS, salesforce.com, shopping spree | 1 Response

CRM Watchlist 2010 – Part IIB

CRM Watchlist 2010 – Part IIB

By Paul Greenberg on January 6, 2010

This thing is so big that I have to split the posts.  You saw my choices on Monday in Part IIA, now here’s the rest of them – Cognizant, Eloqua, Sword-Ciboodle, SAS, SugarCRM, Helpstream and Aplicor. Any others you would suggest? Why? Cognizant This is one of my most out-of-place and yet most appropriate picks [...]

Posted in Business, Featured Posts, Technology / Software | Tagged Aplicor, cognizant, crm, Customer Relationship Management, Eloqua, Helpstream, ibm, Industry Analysis, marketing, Marketo, master data management, SAS, Social CRM, sugarcrm, Sword-Ciboodle, Thought Leadership, Unica, Web 2.0, zoho | Leave a response

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