2.5 Trillion Reasons for RPM
A couple of weeks ago, Marketo announced its research-based belief that its form of revenue performance management (RPM) could help grow global GDP by $2.5 trillion by 2015. I love it when emerging companies talk about big plans this way. It reminds me of the young plumber who upon seeing Niagara Falls for the first [...]
More on Salesforce and Radian6
All the chatter about the Salesforce acquisition of Radian6 is quite interesting. A couple of postings from people I respect make good points. First Joe Payne, CEO of Eloqua: “Conspicuously absent from Salesforce’s network of role-specific “Clouds” is one that centers on the marketing function. Is the Radian6 acquisition the beginning of a Salesforce Marketing [...]
The CRM Watchlist 2011 Part III: Representing the Pillars
Recapping the Past Week Okay, last week, I launched the CRM Watchlist for 2011. The first two posts (of six) were published. If you haven’t read them, please do. There is something of a method to the madness so it would be kind of important to read at least the first one to understand how [...]
Social’s Killer App Is Video and Vice Versa
Video plus social networking may be the thing we’ve lacked with simple text delivery in a social medium—regardless of how elegantly it has been presented. And strange as it sounds, video just might be the killer app for social media and vice versa.
Can Marketo Give Marketers Some Cred?
Some of the EI’s took a briefing today from Jon Miller, Co-founder and VP of Marketing for Marketo. Jon briefed us on their new product – Revenue Cycle Explorer, which purports to be able to accurately analyze ROMI – your…
Event Report: Oracle Open World 2010 – The Wrap Up
Oracle Continues To Demonstrate Benefits From An Effective M&A Strategy A quick poll of 61 attendees at Oracle Open World 2010, revealed that 57.4% (35/61) of Oracle customers were positive, 29.2% (19/61) were neutral, and 10.8% (7/61) were negative about Oracle’s application strategy to date. A continued stream of product enhancements and releases may be [...]
Marketing Automation Consolidation?
Many VC’s and other practitioners of the Art of Startup view consolidation as a normal part of the evolution of a market. At first there are lots of companies founded in a space and lots of hype. Over time, a handful emerge as leaders. Once the handful is obviously head and shoulders above the rest, [...]
SFDC Acquisiton Spree?
This just in: Salesforce to raise $500M in debt. It’s about time the SaaS world did some acquiring, and Salesforce.com is the logical playa to start. That $500M may be just to war chest to get started down the path. Larry Dignan concurs. Who would they acquire? Would they acquire someone not SaaS? Wouldn’t make [...]
CRM Watchlist 2010 – Part IIB
This thing is so big that I have to split the posts. You saw my choices on Monday in Part IIA, now here’s the rest of them – Cognizant, Eloqua, Sword-Ciboodle, SAS, SugarCRM, Helpstream and Aplicor. Any others you would suggest? Why? Cognizant This is one of my most out-of-place and yet most appropriate picks [...]
